Something I wish I was not guilty of but cannot deny that I do it sometimes: texting and driving. Whenever we hear our phone buzz or ring while driving, it is hard to not pick up the phone to see what the message says. For many people, they just want to respond right away. It does not seem like a big deal, right? You are just taking a few seconds to quickly answer a message. However, in reality it is a HUGE deal. Just a few seconds looking away from the road can be deadly. This minute long PSA is devoted to spreading awareness to the huge texting and driving problem we have today.
While watching the PSA, there was evidently a theory base that was used while creating the video. The Theory of Planned Behavior was applied throughout the entire video. The point of this video is to explain the driver’s choice to send a text while driving. This applies to the basis of the theory which is to “explain all behaviors over which people have the ability to exert self-control,” because it is clear that texting while driving is a behavior that can be self-controlled. When the video showed a pause of the both drivers getting out of the car and having a conversation, the behavior intention of the driver was pointed out. By having the conversation between the drivers, the driver stated the reason that she was texting was to let her mom know she was going to be home at a certain time. The other driver then pointed out the subjective norms by stating “her babies” were in the car, obviously pointing out that she highly disapproved of texting because if it continued, something bad could happen to her children. The perceived behavior control was exemplified by the driver that was texting because she displayed to the other driver that texting was bad but she was only halfway through the text to her mom and practically almost hitting the other car. By the time she would be finished the text, she was foreshadowing that the collision would have already happened.
This video was a good PSA that really captured what a good texting and driving public service announcement should capture. It was short but still made its intentions clear so there was no reason to change any part of the PSA. A good PSA should make the viewer want to make a change. After watching the video, it made me realize how an unimportant text message like telling your mom what time you will be home can really ruin your life forever. The video showed the two cars colliding at the end, but ended before you knew what happened to any of the people in either car. By doing this maybe it is meant to show that anything could happen if you decide to text while driving a car. Next time you decide to text and drive, consider what the consequences could be just from choosing to take your eyes off the road for a split second.
LINK TO THE VIDEO: http://www.wjbf.com/story/26253081/video-anti-texting-and-driving-psa-produced-in-the-csra-goes-viral
Sources: “The Theory of Planned Behavior.” The Theory of Planned Behavior. N.p., n.d. Web. 28 Oct. 2014.