When thinking of what to analyze for this Rhetorical Analysis paper, I stumbled across many potential artifacts that I could potentially use for this assignment. These are just a couple of the many I have found for the paper:
The first ad that I found is a message to stop people from smoking cigarettes. This ad uses logos because of the bullet points that are facts about what happens if you do smoke. The bullet points are used to scare the audience to prevent them from smoking as well. The image that is used shows that smoking cigarettes is basically compared to loading up a gun because it can lead you to death, which helps convey the message that it is harmful to your health. The second ad that I came across is an ad to become vegetarian. This ad clearly uses pathos because it shows the small pig and how innocent it looks. It’s saying that by being a meat eater, you are preventing this pig from living a good life and we are responsible for their suffering. Many other advertisements use such tactics to convey different messages and agree with them. It’s crazy to think how some of them work because we wouldn’t think that it would work on us, but yet they sometimes do.
njg5175 says
I found the first to be powerful. Many who smoke often do not understand the risks behind it (or choose to ignore them). This ad dramatically shows them that smoking is a form of death. It kills like a gun does. With the cigarettes being loaded into the gun, it shows the immediate harm that can ensue. To drive the point home even further, the risks of smoking are listed on the side. This is an excellent ad you chose. I think you are correct in saying it applies to logos; perhaps even some pathos.
vls5200 says
Well, I’m not a vegetarian myself, and as cute as that pig is, I simply love meat way too much to stop eating it (I know this makes me sound like a horrible person). The one thing I can reflect on is the smoking ad. To be honest, smoking is one of my biggest pet peeves. Literally everywhere you go on campus, you can smell it. I always end up holding my breath when I walk past someone smoking, because maybe they enjoy inhaling disgusting air, but I do not. The negative impact on one’s health is so blatantly obvious that I can’t wrap my mind around the fact that people still do something like this. So while this ad is affective for some people, for others that are current smokers, I feel as if the message is, unfortunately, falling on deaf ears.
Alexandra Christina Nielsen says
I really like the first ad campaigning people to stop smoking. the visual of someone loading a gun with cigarettes is very powerful and obviously carries a lot of pathos. It is meant to make the audience feel like cigarettes are a scary and threatening thing (which they are) but sometimes we tend to forget or it’s not something consciously on our minds. The gun also serves as a metaphor for smoking will kill you just as a bullet from a gun. I think this ad is great at intertwining pathos and logos to create a very powerful anti-smoking campaign.
The second ad I think takes a very similar approach trying to scare the audience slightly with an surge of pathos trying to convey a sense of guilt in showing a child holding an innocent animal which could eventually be slaughtered (the animal not the young child).