3.9 Conclusion

Social media has made a big impact on how and where people connect to each other. Sharing and communicating information with a variety of people and groups has never been faster or easier, and as a result, a large number of opportunities to study trends and reach audiences are now available, both for marketing and for research efforts.

This nearly endless stream of data is available for almost any group for virtually any purpose. It can be used for businesses to target their specific audience in new ways, and it can be used for researchers to study the movement of a diseases across a region. Hopefully this application chapter could encourage you to tap into Twitter’s feeds and conduct your own investigation.