Publications

JOURNAL ARTICLES

Zhang, G., Wu, J., Pan, B., Li, J., Ma, M., & Wang, J. (accepted). Improving daily occupancy forecasting accuracy for hotels based on EEMD-ARIMA model. To appear in Tourism Economics. (PDF)
Pan, B., & Yang, Y. (2017). Forecasting destination weekly hotel occupancy with big data. To appear in Journal of Travel Research. (PDF)
Li, X., Pan, B., & Law, R. (2017). Forecasting tourism demand with composite search index. Tourism Management, 59: 57-66. (PDF)
Masiero, L., Pan, B., & Heo, C. (2016). Asymmetric preference in hotel room choice and implications on revenue management. International Journal of Hospitality Management,56: 18-27. (PDF)
Masiero, L., Heo, C., & Pan, B. (2015). Determining guests’ willingness to pay for hotel room attributes with a discrete choice model. International Journal of Hospitality Management, 49: 117-124. (PDF)
Li, J., Yang, M., & Pan, B. (2015). Network analysis of navigation paths of tourists’ trip planning and power structure of the online tourism domain in China. Asia Pacific Journal of Tourism Research, 20 (supplement 1): 1451-1465. (PDF)
Masiero, L., Heo, C., & Pan, B. (2015). Determining guests’ willingness to pay for hotel room attributes with a discrete choice model. International Journal of Hospitality Management, 49: 117-124. (PDF)
Pan, B. (2015). The power of search engine ranking for tourist destinations. Tourism Management, 47: 79-87. (PDF)
Smith, W.W., Li, X., Pan, B., Witte, M., & Doherty, S. (2015). Tracking destination image across the trip experience with smartphone technology. Tourism Management 47: 113-122. (PDF)
Yang, X., Pan, P., Evans, J.A., & Lv, B. (2015). Forecasting Chinese tourist volume with search engine data. Tourism Management, 46: 386-397. (PDF)
Yang, Y., Pan, B., & Song, H. (2014). Predicting hotel demand using destination marketing organizations’ web traffic data. Journal of Travel Research, 53(4): 433-447. (PDF)
Pan, B., Woodside, A., & Meng, F. (2014). How contextual cues impact response and conversion rates of online surveys. Journal of Travel Research, 53(1): 58-68. (PDF)
Litvin, S.W., Pan, B., & Smith, W.W. (2013). Festivals, special events, and the ‘rising tide’. International Journal of Culture, Tourism, and Hospitality Research, 7(2): 163-168. (PDF)
Pan, B., Zhang, L., & Law, R. (2013). The complex matter of online hotel choice. Cornell Hospitality Quarterly, 54(1): 74-83. (PDF)
Pan, B., Wu, C., & Song, H. (2012). Forecasting hotel room demand using search engine data. Journal of Hospitality and Tourism Technology, 3(3): 3-13.(PDF)
Tierney, H., & Pan, B. (2012). A Poisson regression examination of the relationship between website traffic and search engine queries. Netnomics: Economic Research and Electronic Networking, 13(3): 155-189. (PDF)
Wang, F., Liu, J., Pan, B., Zhao, L., & Zhang, M. (2012). Stuck between the historic and modern China: A case study of children’s space in a hutong community. Journal of Environmental Psychology, 32(1): 59-68. (PDF)
Pan, B., Zhang, L., & Smith, K. (2011). A mixed-method study of user behavior and usability of an online travel agency. Journal of Information Technology and Tourism, 13(4): 353-364. (PDF)
Fesenmaier, D.R., Xiang, Z., Pan, B., & Law, R. (2011). A framework of search engine use for travel planning. Journal of Travel Research, 50(6): 587-601.. (PDF)
Pan, B., & Li, X. (2011). Long tail of destination image and search marketing. Annals of Tourism Research, 38(1): 132-152. (PDF)
Pan, B., Xiang, Z., Law, R. & Fesenmaier, D.R. (2011).The dynamics of search engine marketing for tourist destinations. Journal of Travel Research, 50(4): 365-377. (PDF)
Xiang, Z., Fesenmaier, D. R., Pan, B., & Law, R. (2010). Assessing the visibility of Destination Marketing Organizations in Google: A Case study of Convention and Visitors Bureau websites in the United States. Journal of Travel and Tourism Marketing, 27(7): 519-532. (PDF)
Xiang, Z., & Pan, B. (2011). Travel queries on cities in the United States: Implications for search engine marketing for tourist destinations. Tourism Management, 32(1): 88-97. (PDF)
Hung, K., Li, X., Pan, B., & Petrick, J. (2010). Knowledge dissemination in tourism education: A case of tourism marketing. Journal of Travel and Tourism Marketing, 27(5): 519-532. (PDF)
Pan, B. (2010). Online travel surveys and response patterns. Journal of Travel Research, 49(1): 121-135. (PDF)
Zhang, L., Pan, B., Smith, W.W., & Li, X. (2009). An exploratory study of travelers’ use of online reviews and recommendations: A qualitative approach. Journal of Information Technology and Tourism, 11(2): 157-167. (PDF)
Smith, W.W., & Pan, B. (2009). Purchase involvement of travel products and segmentation of student travellers. Anatolia: An International Journal of Tourism and Hospitality Research, 20(2): 331-343. (PDF)
Cyr, D., Head, M., Larios, H., & Pan, B. (2009). Exploring human images in website design across cultures: A multi-method approach. MIS Quarterly, 33(3): 539-566. (PDFBest Paper Award in MIS Quarterly in 2009
Smith, W.W., Pan, B., Li, X., & Zhang, L. (2009). Conceptualizing the impact of geographic knowledge on trip planning. Tourism Geographies, 11(3): 350-368. (PDF)
Li, X., Pan, B., Zhang, L., & Smith, W.W. (2009). Online information search and image development: Insights from a mixed method study. Journal of Travel Research, 48 (1): 45-57. (PDFCharles Goeldner Best Paper Award in Journal of Travel Research in 2009
Lorigo, L., Haridasan, M., Brynjarsdóttir, H., Xia, Ll, Joachims, T., Gay, G., Granka, L., Pellacini, F., & Pan, B. (2008). Eye tracking and online search: Lessons learned and challenges ahead. Journal of American Society for Information Science and Technology, 59(7): 1041-1052. (Link)
Crotts., J., Pan, B., & Raschid, A.E. (2008). A survey method for identifying key drivers of guest delight. International Journal of Contemporary Hospitality Management, 20(4): 462-470. (PDF)
Litvin, S., Goldsmith, R.E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3): 458-468. (PDF)
Mack, R.W., Blose, J.E. & Pan, B. (2008). Believe it or not: Credibility of blogs in tourism. Journal of Vacation Marketing, 14(2): 133-144. (PDF)
Pan, B. Li, X., Zhang, L., & Smith, W.W. (2007). An exploratory study on the satisfaction and barriers of online trip planning to China: American College students’ experience. Journal of Hospitality and Leisure Marketing, 16(1-2), 203-226. (PDF)
Crotts, J., & Pan, B. (2007).  Destination appraisals.  Annals of Tourism Research, 34(2): 541-544. (PDF)
Pan, B, MacLaurin, T. & Crotts, J. (2007). Travel blogs and their implications for destination marketing. Journal of Travel Research, 46(1): 35-45. (PDF)
Pan, B., Litvin, S.W., & O’Donnell, T. (2007). Understanding accommodation search query formulation: The first step in putting ‘heads in beds’. Journal of Vacation Marketing, 13(4): 371-381. (PDF)
Joachims, T., Granka, L., Pan, B., Hembrooke, H., Radlinski, F., & Gay, G. (2007). Evaluating the accuracy of implicit feedback from clicks and query reformulations in Web Search. ACM Transactions on Information Systems, 25(2): 1-27. (PDF )
Pan, B.,Hembrooke, H., Joachims, T., Gay, G., & Granka, L. (2007). In Google we trust: Users’ decisions on rank, position and relevancy. Journal of Computer-Mediated Communication, special issues on The Social, Political, Economic and Cultural Dimensions of Search Engines, 12(3): article 3. (Link)
Pan, B., Hembrooke, H., Gay, G., & Gonsalves, G.C. (2006). Bridging the gap: A conceptual model of the access of digital libraries. Journal of Digital Information, 7(2). (PDF)
Pan, B, Gay, G.K., Saylor, J., Hembrooke, H. (2006). One digital library, two undergraduate classes, and four learning modules: Uses of a digital library in classrooms. Submitted to Journal of American Society for Information Science and Technology, 57(10): 1315-1325. (PDF)
Lorigo, L., Pan, B., Hembrooke, H., Joachims, T., Granka, L., & Gay, G. (2006). The influence of task and gender on search and evaluation behavior using Google. Information Processing and Management, 42(4): 1123-1131. (PDF)
Pan, B., & Fesenmaier, D.R. (2006). Online information search and trip planning process. Annals of Tourism Research, 33(3): 809-832. (PDF)
Pan, B., & Fesenmaier, D. R. (2000). A typology of tourism related web sites: Its theoretical foundation and implications. Information Technology and Tourism, 3(3/4), 155-176. (PDF)
Zhang, J., Du, J., Zhou, Y., Zhang, S., & Pan, B. (1999). Spatial structure of tourist source areas for the naturally scenic sightseeing places: A case study of Jiuzhaigou. Acta Geeographica Sinica (in Chinese) , 54(4): 357-364. (PDF)
Pan, B., & Yang, D. (1998). Image design for tourism cities. Urban Planning Forum (in Chinese), 36(1): 54-60. (PDF)

REFEREED CONFERENCE PROCEEDINGS

Zhang, H., Ghoochani, O.M., Pan, B., & Crotts, J.C. (2016). A case study on the impact of personal characteristics on residents’ support for tourism development. Proceedings from Travel and Tourism Research Association Annual Conference, 2016. June 14-16, 2016, Vail, CO, USA. ( PDF) (Presentation)
Masiero, L., Pan, B., & Heo, C. (2015). Hotel room choice and repeat purchase behavior: An analysis of guests’ preferences. Paper presented at the 5th Conference of the International Association for Tourism Economics, June 30-July 4, 2015, Hong Kong.
Pan, B. (2015). Forecasting destination weekly hotel demand with big data. Paper presented at the 5th Conference of the International Association for Tourism Economics, June 30-July 4, 2015, Hong Kong.
Pan, B., Smith, W.W., Litvin, S., & Woodside, A. (2015). The impact of contextual cues on response rate, conversion rate, and destination preference in travel surveys. Proceedings from Travel and Tourism Research Association Annual Conference, 2015. Portland, OR, June 15-17, 2015. (PDF)
Masiero, L., Heo, C., & Pan, B. (2014). What are tourists’ hotel room preferences? A stated choice experiment. Paper presented at 4th Advances in Hospitality and Tourism marketing and Management Conference, June 25-27, 2014, Mauritius.
Pan, B. (2014). The power law of Google ranking for tourist destinations. Global Tourism & Hospitality Conference and Asia Tourism Forum, May 19-20, 2014. Hong Kong.
Song, H., Yang, Y., & Pan, B. (2013). Forecasting demand for hotel rooms using DMO’s web traffic data. Paper presented at the 33rd International Symposium on Forecasting. June 23-27, June 2013. South Korea, Seoul.
Pan, B., & Wang, D. (2013). Mobile Internet access patterns for travel: Comparison of desktops, tablets, and phones. Travel and Tourism Research Association Annual Conference, Kansas City, MO, June 20-22, 2013. (PDF)
Pan, B., Woodside, A., & Meng, F. (2012). How contextual cues influence response rates and results of online surveys. Submitted to Travel and Tourism Research Association Annual Conference, Virginia Beach, VA, June 17-19, 2012. (PDF)
Tierney, H. L.R., & Pan, B. (2011). A Poisson regression examination of the relationship between website traffic and search engine queries. Joint Statistical Meetings, Miami Beach, Florida, July 30–August 4, 2011. (PDF)
Blackwell, C., Pan, B., Li, X., & Smith, W. (2011). Power laws in tourist flows, Travel and Tourism Research Association Annual Conference, London, Ontario, June 19-21, 2011. (PDF)
Pan, B., Wasko, J., Smith, K., Litvin, S., Mueller, R., Li, Q, & Zhang, J. (2011). Cultural education through study abroad in China: A case study. TEFI World Congress 2011, Philadelphia, PA, May 18-21, 2011. (PDF)
Pan, B., & Zhang, L. (2010). An eyetracking study on online hotel decision making: The effects of images and number of options. Travel and Tourism Research Association Annual Conference, San Antonio, June 20-22, 2010. (PDF)
Pan, B., & Li, X. (2010). A cone-shaped typology of destination cities in the United States. Travel and Tourism Research Association Annual Conference, San Antonio, June 20-22, 2010. (PDF)
Fesenmaier, D.R., Z. Xiang, Pan,B, & R. Law, (2010). An Analysis of Search Engine Use for Travel Planning. ENTER Conference on Information Technology and Tourism (ENTER 2010), at Lugano, Switzerland. (PDF) Best Paper Award
Pan,B., Z. Xiang, Z., H. Tierney, D.R. Fesenmaier, & R. Law, (2010). Assessing the Dynamics of Search Results in Google. ENTER Conference on Information Technology and Tourism (ENTER 2010), at Lugano, Switzerland. (PDF)
Xiang, Z., Pan, B. & Fesenmaier, D.R. (2009). Benchmarking the visibility of websites in Google: Implications for search engine marketing of tourism destinations. Annual Conference of Travel and Tourism Research Association (TTRA 2009), Honolulu, USA. (PDF)
Pan, B., & Li, X. (2009). The long tails of destination image. Annual Conference of Travel and Tourism Research Association (TTRA 2009), Honolulu, USA. (PDF)
Xiang, Z., & Pan, B. (2009). Travel queries on cities in the United States: Implications for search engine marketing in tourism. ENTER Conference on Information Technology and Tourism, 2009. Amsterdam, Netherlands. (PDF) Runner-up for Best Paper Award
Xiang, Z., Pan, B., & Fesenmaier, D.R. (2008). Benchmarking the visibility of the 50 state tourism offices in Google: Implications for search marketing for DMOs. 2008 ICHRIE Annual Conference, Atlanta, USA. (PDF)
Xiang, Z., Pan, B., & Fesenmaier, D.R. (2008). Developing SMART-Search: A search engine to support the long tail in destination marketing. Annual Conference of Travel and Tourism Research Association (TTRA 2008), Philadelphia, USA. (PDF)
Li, X., Smith, W.W., Pan, B., & Zhang, L. (2008). Baseline and Enhanced image: The effect of online information search. Annual Conference of Travel and Tourism Research Association (TTRA 2008), Philadelphia, USA. (PDF)
Pan, B. (2007). A model of scholarly communication in tourism and an Open Access initiative. 2007Annual Conference of International Society of Travel and Tourism Educators, Charleston, SC. (PDF) Best Poster Paper Award
Pan, B., Smith, W.W., Zhang, L., & Li, X. (2007). Satisfaction of online trip planning: A mixed-method approach. 5th Bi-Annual Symposium of the International Society of Culture, Tourism, and Hospitality Research, Charleston, SC. (PDF)
Smith, W.W., Pan, B., Li, X., & Zhang, L. (2007). Tips and traps: Methodological issues related to conducting an online trip planning study. Annual Conference of Travel and Tourism Research Association (TTRA 2007), Las Vegas, USA. (PDF)
Pan, B., Crotts, J.C., & Muller, B. (2007). Developing web-based tourist information tools using Google map. Information and Communication Technologies in Tourism 2007: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2007). New York: Springer-Verlag. (PDF)
Pan, B., & Turner, G.B. (2006). Tourist information search and acquisition: An extended framework. Annual Conference of Atlantic Marketing Association, Charleston, SC, USA. (PDF)
Pan,B., & Litvin, S. (2006). Real users, real trips, and real queries: An analysis of destination search on a search engine. Annual Conference of Travel and Tourism Research Association (TTRA 2006), Dublin, Ireland. (PDF)
Crotts, J., Pan, B., & Dimitry, C. (2006). Hospitality Performance index: A case study of developing an Internet-based competitive analysis and benchmarking tool for hospitality industry. Annual Conference of Travel and Tourism Research Association (TTRA 2006), Dublin, Ireland. (PDF)
Joachims, T., Granka, L., Pan, B., Hembrooke, H., & gay, G. (2005). Accurately Interpreting Clickthrough Data as Implicit Feedback. To appear in Conference Proceedings on Research and Development in Information Retrieval (SIGIR), 2005, Salvador, Brazil, August 15-19, 2005. (PDF)
Pan, B, Gay, G.K., Saylor, J., Hembrooke, H.A., Henderson, D. (2004). Usability, learning, and subjective experience: User evaluation of K-MODDL in an undergraduate class. In H. Chen, M. Christel, & E. Lim (Ed.), Proceedings of the Fourth ACM/IEEE Joint Conference on Digital Libraries (JCDL’ 04) (pp. 188-189). New York: ACM. (PDF) (Presentation)
Pan, B, Hembrooke, H.A., Gay, G.K., Granka, L.A., Feusner, M.K., and Newman, J.K. (2004). The Determinants of web page viewing behavior: An eye-tracking study. In A. Duchowski (Ed.), Proceedings of Eye Tracking Research & Applications Symposium (ETRA 04) (pp. 147-154). New York: ACM. (PDF) (Presentation)
Pan, B., & Fesenmaier, D.R. (2003). Travel information search on the Internet: An exploratory study. In A. J. Frew, M. Hitz, & P. O’Connor (Ed.), Information and Communication Technologies in Tourism 2003: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2003) (pp. 242-251). New York: Springer-Verlag. (PDF) (Presentation)
Pan, B., & Fesenmaier, D.R. (2002). Semantics of tourism and travel information search on the Internet. In A. J. Frew, M. Hitz, & K. W. Wober (Ed.), Information and Communication Technologies in Tourism 2002: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2002) (pp. 320-328). New York: Springer-Verlag. (PDF) (Presentation)
Pan, B., & Fesenmaier, D.R. (2001). Exploring caller dialogue: Analyzing directed information search for tourism products. In P. J. Sheldon, K. W. Wober, & D.R. Fesenmaier (Ed.), Information and Communication Technologies in Tourism 2001: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2001) (pp. 244-250). New York: Springer-Verlag. (PDF) (Presentation)
Pan, B., & Fesenmaier, D.R. (2000). A typology of tourism related web sites: Its theoretical background and implications. In D. R. Fesenmaier, S. Klein, D. Buhalis (Ed.), Information and Communication Technologies in Tourism 2000: Proceedings of the International Conference on Information Technology and Tourism (ENTER 2000) (pp. 381-395). New York: Springer-Verlag. (PDF)
Pan, B., & Fesenmaier, D.R. (1999). Investigating sustainable development of China’s national parks on urban fringe: A case study. In R.N. Moisey, N.P. Nickerson, & D.B. Klenosky (Ed.), Proceedings of Annual Conference of Travel and Tourism Research Association (TTRA 1999), Halifax, Canada (pp. 252-260). (PDF)

BOOK CHAPTERS AND EDITORIALS

Pan, B., & Yang, Y. (In press). Monitoring and forecasting tourist activities with big data. Muzaffer, U., Schwartz, Z., & E. Turk. (Eds.), Management Science in Hospitality and Tourism: Theory, Practice and Applications.  Watertown, NJ: Apple Academic Press.
Pan, B. (in press). E-Tourism. Entry in Encyclopedia of Tourism, New York: Springer. (PDF)
Pan, B. (in press). Global distribution system. Entry in Encyclopedia of Tourism, New York: Springer. (PDF)
Pan, B. (2013). Big data and how it impacts hotels. FCS Systems Newsletter, Vol 9, May, 2013. (PDF)
Pan, B., & Huan, T. C. (2013). New perspectives on festival and events research. International Journal of Culture, Tourism and Hospitality Research, 7(2): (115-117). (PDF)
Xiang, Z., Pan, B., & Fesenmaier, D.R. (in press). Search engine marketing for tourist destinations. to appear in Handbook of Internet Marketing. (PDF)
Pan, B., & Huan, T. C. (in press). New perspectives on festival and events research. To appear in International Journal of Culture, Tourism and Hospitality Research. (PDF)
Pan, B. (2012). The case for open access in tourism and hospitality research. 1(2). (Link)
Pan, B., & Crotts, J. (2012). Theoretical models of social media, marketing implications, and future research. In Sigala, M., Evangelos, C., & U. Gretzel. (Eds.), Web 2.0 in travel, tourism and hospitality: theory, practice and cases. Surrey, UK: Ashgate Publishers, 73-85. (PDF)
Pan, B., & Fesenmaier, D.R. (2006). Travel information search on the Internet and the implications for designing travel recommendation systems. In D.R. Fesenmaier, H. Werthner & K. W. Wöber. (Eds.), Travel destination recommendation systems: Behavioral foundations and applications. Oxfordshire: CABI publishing. (PDF)
Pan, B., Walker, K., Gay, G., & Saylor, J. (2006). Learning objects in classrooms. Alex Koohang & Keith Harman, Eds., Learning Object Applications & Future Directions. Informing Science Institute. (PDF)
Pan, B. & Hembrooke, H. (2005). User-centered design for KMODDL digital library. in Hans Schuttenbeld, Eds., User Centered Design Works. IOP Human-Machine Interaction.

BOOK REVIEW

Pan, B. (2011). Review of Information retrieval: Searching in the 21st century. Journal of Information Technology and Tourism, 12(4) (PDF)
Pan, B. (2008). Review of Handbook of Consumer Behavior, Tourism, and the Internet. International Journal of Contemporary Hospitality Management, 20(6): 711-712 (PDF)