Just before the release of Apple’s first IPad, James Murdoch of NewsCorp and Steve Jobs exchanged a series of emails negotiating an e-book deal. Besides revealing some of Job’s renowned negotiating tactics, the emails also demonstrate how Job’s simple, strong writing style helped him dominate the conversation.
Natashia Lekic explains, “Their email exchange offers insight into what to do — and what not to do — when writing business emails. Murdoch’s notes are a classic example of how most of us tend to write: long, with multiple ideas and no clear message. Jobs used simple tactics to dominate the correspondence.”