Delivering bad new is always a tricky proposition.
In October 2015, Jack Dorsey, CEO of Twitter and Square, announced layoffs of over 300 people. He says that he’s going to “give it to us straight,” but it sure seems to me that he uses a classic indirect approach.
Please read carefully. Though Jack Dorsey is in a position of power and therefore can “get away” with a bluntness that many of us can’t, there is much that we can learn from this message, I think. But then, is he really being blunt?
I would love to know what you think – how would you feel about Jack Dorsey if you received this message? About Twitter? What techniques used in this letter would you emulate? Or avoid?