According to Inc.com, the purpose of an annual report is to assess the business’s yearly operations, present its view of the upcoming year. Because annual reports are written for a wide range of audiences, they are also used as marketing tools to disseminate their perspective on company fortunes.
Warby Parker takes that perspective even further.
In “12 Lessons From Warby Parker’s Annual Report,” Ross Crooks from Forbes lays out the takeaway from Warby Parker’s 2013 Annual Report, like Be Visual, Show the People Under The Hood, and Don’t Fear The Tangential.
Salient points not only on report design, but also on how to build a brand for your company.