“On August 14, 2016, Lochte and fellow Olympian Jimmy Feigen claimed that they and their fellow U.S. swimmers Gunnar Bentz and Jack Conger were robbed at gunpoint… we later learned … that Lochte’s story was fabricated (or, as he claims, “over-exaggerated”).”
We all make mistakes. Whether or not we own those mistakes can make the difference between recovering or tanking our personal brand.
Read William Arruda’s “What Ryan Lochte Can Teach Us about Personal Branding. “