William Arruda, personal branding guru and Forbes contributor, says we should use color to help us convey our personal brand to the public. Colors have connotations, he says, that can convey additional meaning when people encounter our online presence.
Ok, not a bad idea, but then he goes so far as to recommend that we “incorporate our brand color into our wardrobe and accessories.” Hmm. Now I wonder if we’ve crossed over from brilliance to ridiculousness.
What do you think?