How To Say You’re Sorry

 Sometimes apologies are expressions of sympathy – and sometimes they are admissions of guilt.  Sometimes apologies are absolutely necessary – and sometimes they should be avoided.  So what do we do? Apologize or no? And if so, how? I have compiled a few examples of corporate and professional apologies.  Some were effective; some made the situation worse. You may want to begin by reading “7 Tips On How To Apologize…

5 Things Steve Jobs Can Teach Us About Writing Emails

Just before the release of  Apple’s first IPad, James Murdoch of NewsCorp and Steve Jobs exchanged a series of emails negotiating an e-book deal.   Besides revealing some of Job’s renowned negotiating tactics,  the emails also demonstrate how Job’s simple, strong writing style helped him dominate the conversation. Natashia Lekic explains, “Their email exchange offers insight into what to do — and what not to do — when writing business emails. Murdoch’s…

The Best Lists

The best lists: Are shorter lists.  Most people can only remember 5-9 items easily.  If you have 10 or more items in your list, divide the items into categories or topics. Are parallel in grammatical structure.  Whether your items are single words (-hammer, -saw) or verb phrases (-preheat the oven, -melt the butter) or noun phrases (-improved decision making, -effective strategies) or even complete sentences, just make sure all the…

The Curse of Knowledge

Many sensible strategies fail to drive action because executives formulate them in sweeping, general language. –The Curse of Knowledge In our last class period, we discussed the “Intent-Impact Gap,”  or the disconnect between what we want our audience to think, feel and do, and what they actually think feel and do. We have experienced examples of this gap in our own communication, both professionally and personally. Now, Chip and Dan…

The Irresistible Power of Storytelling

People think it’s all about sex or humor or animals, but what we’ve found is that the underbelly of a great commercial is whether it tells a story or not. –Keith Quesenberry, researcher, Johns Hopkins Center for Leadership Education. Want to sell a product?  Want to explain a complex idea?  Want your audience to actually remember what you said?  Consider using classic storytelling techniques. These techniques are ancient – dating back…