Arruda: What Ryan Lochte Can Teach Us About Personal Branding.

    “On August 14, 2016, Lochte and fellow Olympian Jimmy Feigen claimed that they and their fellow U.S. swimmers Gunnar Bentz and Jack Conger were robbed at gunpoint… we later learned … that Lochte’s story was fabricated (or, as he claims, “over-exaggerated”).” We all make mistakes.  Whether or not we own those mistakes can make the difference between recovering or tanking our personal brand. Read William Arruda’s “What Ryan…

How to Incorporate Visuals Into Your Report

As useful and necessary as graphics are, it is not enough to just plop them into a document.  Here is how you incorporate a graphic into your work: Step 1: Label, number and title every graphic.  In the more technical fields, all graphics are either Tables or Figures.  Use Tables for tables (duh) and use Figures for everything else. The graphics should be numbered according to when they appear in your document (Figure 1,…

Student Report Snags Big Payoff

One of my former students used her Engl 202D recommendation report to snag a $25,000 donation.  The donation offsets travel expenses for landscape architecture students. What real change can you make happen with your report? Source: https://artsandarchitecture.psu.edu/news/landscape-architecture-student%E2%80%99s-persuasive-paper-leads-new-fund-offset-field-trip-expenses

How To Make Wall Street Laugh

  Business Insider published an article  about a super-ambitious internship applicant who wrote an over-the-top cover letter.  It has some of the biggest names on Wall Street in stitches – and not in a good way. Can We Say Over The Top? In his cover letter to Bank of America Merrill Lynch, the applicant wrote (in part): “I am unequivocally the most unflaggingly hard worker I know, and I love…

front page of wall street journal feb 19 2018

Some Top Sources For Business News

Looking for places to find business and tech news?  Need sources for your Professional Reading Blog assignment?  Want to beef up your knowledge of current business happenings? Here is a short list of some well-regarded publications.  Browse them, the write about articles and topics that are most interesting to you. The Wall Street Journal.  Well-respected, but locked down if you don’t have a subscription.  Unless you’re a Penn State student…