front page of wall street journal feb 19 2018

Some Top Sources For Business News

Looking for places to find business and tech news?  Need sources for your Professional Reading Blog assignment?  Want to beef up your knowledge of current business happenings? Here is a short list of some well-regarded publications.  Browse them, the write about articles and topics that are most interesting to you. The Wall Street Journal.  Well-respected, but locked down if you don’t have a subscription.  Unless you’re a Penn State student…

How To Say You’re Sorry

 Sometimes apologies are expressions of sympathy – and sometimes they are admissions of guilt.  Sometimes apologies are absolutely necessary – and sometimes they should be avoided.  So what do we do? Apologize or no? And if so, how? I have compiled a few examples of corporate and professional apologies.  Some were effective; some made the situation worse. You may want to begin by reading “7 Tips On How To Apologize…

5 Things Steve Jobs Can Teach Us About Writing Emails

Just before the release of  Apple’s first IPad, James Murdoch of NewsCorp and Steve Jobs exchanged a series of emails negotiating an e-book deal.   Besides revealing some of Job’s renowned negotiating tactics,  the emails also demonstrate how Job’s simple, strong writing style helped him dominate the conversation. Natashia Lekic explains, “Their email exchange offers insight into what to do — and what not to do — when writing business emails. Murdoch’s…

The Curse of Knowledge

Many sensible strategies fail to drive action because executives formulate them in sweeping, general language. –The Curse of Knowledge In our last class period, we discussed the “Intent-Impact Gap,”  or the disconnect between what we want our audience to think, feel and do, and what they actually think feel and do. We have experienced examples of this gap in our own communication, both professionally and personally. Now, Chip and Dan…

The Irresistible Power of Storytelling

People think it’s all about sex or humor or animals, but what we’ve found is that the underbelly of a great commercial is whether it tells a story or not. –Keith Quesenberry, researcher, Johns Hopkins Center for Leadership Education. Want to sell a product?  Want to explain a complex idea?  Want your audience to actually remember what you said?  Consider using classic storytelling techniques. These techniques are ancient – dating back…

Warby Parker: Building A Brand From The Annual Report

According to Inc.com, the purpose of an annual report is to assess the business’s yearly operations, present its view of the upcoming year.  Because annual reports are written for a wide range of audiences, they are also used as marketing tools to disseminate their perspective on company fortunes. Warby Parker takes that perspective even further. In “12 Lessons From Warby Parker’s Annual Report,” Ross Crooks from Forbes lays out the takeaway from…