How to Incorporate Visuals Into Your Report

As useful and necessary as graphics are, it is not enough to just plop them into a document.  Here is how you incorporate a graphic into your work: Step 1: Label, number and title every graphic.  In the more technical fields, all graphics are either Tables or Figures.  Use Tables for tables (duh) and use Figures for everything else. The graphics should be numbered according to when they appear in your document (Figure 1,…

front page of wall street journal feb 19 2018

Some Top Sources For Business News

Looking for places to find business and tech news?  Need sources for your Professional Reading Blog assignment?  Want to beef up your knowledge of current business happenings? Here is a short list of some well-regarded publications.  Browse them, the write about articles and topics that are most interesting to you. The Wall Street Journal.  Well-respected, but locked down if you don’t have a subscription.  Unless you’re a Penn State student…

The Best Lists

The best lists: Are shorter lists.  Most people can only remember 5-9 items easily.  If you have 10 or more items in your list, divide the items into categories or topics. Are parallel in grammatical structure.  Whether your items are single words (-hammer, -saw) or verb phrases (-preheat the oven, -melt the butter) or noun phrases (-improved decision making, -effective strategies) or even complete sentences, just make sure all the…

The Curse of Knowledge

Many sensible strategies fail to drive action because executives formulate them in sweeping, general language. –The Curse of Knowledge In our last class period, we discussed the “Intent-Impact Gap,”  or the disconnect between what we want our audience to think, feel and do, and what they actually think feel and do. We have experienced examples of this gap in our own communication, both professionally and personally. Now, Chip and Dan…

The Irresistible Power of Storytelling

People think it’s all about sex or humor or animals, but what we’ve found is that the underbelly of a great commercial is whether it tells a story or not. –Keith Quesenberry, researcher, Johns Hopkins Center for Leadership Education. Want to sell a product?  Want to explain a complex idea?  Want your audience to actually remember what you said?  Consider using classic storytelling techniques. These techniques are ancient – dating back…