Jessalin Urbano
Teresa Hamilton
Rhetoric and Civic Life
10/5/16
Thanks, Hitler
Social Media did not exist during World War 2. So, instead of spamming the internet with PSA’s, pictures of respective world leaders kissing babies, and video interviews with important political figures, the world had other ways of convincing their own countries as well as others of their ideas. Sometimes these ways were controversial, at best.
In 1938, on March 12, Hitler commenced the Anschluss, or the annexation, of Austria. Before the annexation was carried out, the leaders of Austria had proposed a vote among the people to determine whether or not they desired this annexation. Hitler was well aware that any fair vote would end in a strong rejection, so he forcibly went through with the annexation. However, a vote was then conducted post-annexation. The ballot is pictured to the right.
This ballot was put out not only for the purposes of appearances to other nations, but also to convey a message to the Austrian people. The ballot translates, “Do you approve of the reunification of Austria with the German Reich that was enacted on 13 March 1938, and do you vote for the party of our leader, Adolf Hitler? Yes. No.” The writers of this ballot harnassed the use of logos and pathos in order to convince the people of Austria it was in their best in every way to vote yes. Due the duality of the question, it sets up a strong premise, “If you do not support the annexation, then you do not support Hitler’s actions, therefore you do not support the country’s leader.” By this point, people knew that open criticism of the leadership in Germany was not an option. And if this weren’t reasons enough, the writing noticeably says “reunification” not “annexation.” Reunifaction is a much more positive word; it implies that what was lost or taken from Germany will now be restored, brought home, etc. Moreover, the pathos interacts naturally with the logos in this case. The idea of what would happen if one spoke against Hitler was horrifying, and the word reunification soothes the ache from the takeover while still reminding the reader of the fact that they are Germany now-not their own sovereign nation. Finally, the circles for “Yes” and “No” respectively are altered so that “yes” is considerably larger, centered, and immediately under the bolded name of Adolf Hitler, while “no” is hidden in the corner. This tactic once again evokes fear of checking “no,” as it is clearly not a safe option.
In contrast, a video posted on Buzzfeed that features President Obama has a much more subtle, positive approach to accomplishing it’s goals. As many Americans know, one of the main reforms that Obama pushed through was healthcare reform, so that much of the healthcare system now relies on the government. It has not been the most popular reform and it has caused large discontent with the President. He attempts to combat that discontent through this video. The post is titled, “Things Everybody Does But Doesn’t Talk About, Featuring President Obama.” The video features Obama doing silly things one would expect from someone finally given alone time: making silly faces in the mirror, takes selfies, practices a speech in front of a mirror, draws a picture of his crush (read: wife), and even uses the recently coined phrase, “thanks, Obama.” Some viewers might just think of this as a funny video, but the President doesn’t have time to just make a funny video. Rather, it is a strong source of rhetoric on Obama’s healthcare reforms.
He certainly chose a kairotic moment to take part in the video. The health care website had been up for about fourteen months, meaning that it was fairly new to the public. Moreover, he chose the medium of a video that is easily shareable on on social media platforms, which is kairotic to the rhetorical situation of a social media dominated era. His rhetoric in the video is almost entirely pathos based. Through the various scenes he attempts to make a connection with the viewers—especially younger viewers—for whom these scenes would be relatable. He establishes in this way the logos: he is not a faraway, distant politician who wants to harm the country. He is a normal person who made healthcare reforms to help normal people. The subtle relation to healthcare reforms is found at about thirty-seven seconds into the video. Obama is practices a speech in the mirror, stumbling over the word “February.” This keeps the video’s comedic, relatable feel. The speech he is practicing is about visiting healthcare.gov in order to sign up for healthcare. It is mere seconds of the video, but the subtlety of it may be its strength.
These two artifacts are from different time periods and places, to different audiences, and shared through different mediums. However, they are both at least influenced by world leaders. The juxtaposition of these two sources of rhetoric shows the importance of rhetorical situation. The different time periods and countries (Kairos), the different speakers and audiences, the logos, pathos, and ethos, will all depend upon the rhetorical situation.