Tues – Media Ownership • Reading: Robert McChesney, “The Market Über Alles,” The Problem of the Media: U.S. Communication Politics in the Twenty-First Century (New York: Monthly Review Press, 2004), pp. 175-209. • Reading Questions: McChesney. • Infographics: The Big Picture of media ownership in the US, Media Consolidation: The Illusion of Choice and “Who Owns the Media?“ • Lecture Notes: Media Markets & […]
Tues – Ad History & Branding • Reading: Naomi Klein, “New Branded World,” No Logo (Flamingo Press, 2000). • Reading Questions: Klein. • Lecture Notes: Advertising. • Due Today: Online Response #1 -VALS survey and reflection. KEY TERMS: advertising, branding, consumption, commodification. Thurs – Advertising Cont. • Reading: Sarah Childress, “The Future of Digital Marketing is You,” PBS Frontline, 18 Feb 2014. • In […]
Tues – What is Intellectual Property (IP)? • Reading: Siva Vaidhyanathan, “Copyright and American Culture,” Copyrights and Copywrongs: The Rise of Intellectual Property and How It Threatens Creativity (New York: New York University Press, 2001), pp. 17-35. • Lecture Notes: Intellectual Property. KEY TERMS: copyright, trademark, creative expression, piracy. Thurs – The Politics of Intellectual Property • Reading: Kembrew McLeod, “Happy Birthday, […]