This week’s reading by McAllister, Girls With a Passion for Fashion, raised some very thought-provoking questions about the consumer market of young girls (aka ‘tweens’) who have bought into the brand of BRATZ. BRATZ dolls raised controversy in the consumer world over their fundamental campaign, which advertises small bodied dolls with large anime-like eyes, giant full […]
Archives for February 2015
Marcia, Marcia, Marcia!
Though there is no shortage of brand related material to discuss when thinking about the Super Bowl, I would like to focus on one specific commercial that I believe captures the overall concept of brand bombing in itself. The entire point of brand bombing is to take the choice out of the equation. The article […]
Super Bowl Commercials
In Gray’s article, “Texts that Sell”, a main point he brings up is how spinoffs, extratextuals, and peripherals can become texts and this happens because media entertains and sells. A commercial from the Super Bowl that caught my eye was from Esurance and it showed a woman in a pharmacy looking for her prescription. Walter […]
Super Brands in the Super Bowl
It’s easy to relate Klein’s article about “Superbrands” to the commercials displayed during the Super Bowl. With a $4.5 million price tag per 30 second commercial, it’s obvious that only the most profitable, wealthy companies are going to be advertising during the most watched television show in US history. These huge corporations have the advantage […]
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