During class it was mentioned that newer houses have more innovations and technology that keeps families from spending time together and I agree. My home has two large-screen televisions, one for the living room/kitchen area and another for the back TV room. This is certainly less than average homes but we take advantage of the […]
The CSI Effect
The CSI effect is the way in which producers of crime television show exaggerate criminal investigations so that audiences believe them to be true in real life. Forensic science is actually far more complicated than what is portrayed in the media and far less glamorous. Shows like CSI, Law & Order, Dexter and the like […]
Cultural Imperialism
Cultural imperialism is the practice of promoting and imposing one culture’s set of beliefs, values, norms, and experiences onto another less powerful culture. In his article, “Imagining America,” Jonathan Gray delves into cultural imperialism or “Americanization” in relation to media texts. In a mass communication context, Western media produces the most popular media because it […]
Comedians and Parodists
For companies to expand they must reach consumers through advertising. But commercialization of products is the very essence of our consumer culture. Selling is not just about an exchange of goods or services for payment. It is branding and popularizing a product through sensory images that appeal to the masses, leading them to believe that […]
Media Grammar Literacy
Media grammar literacy’s role is to show the consumer a viewpoint they cannot see in everyday life. While the content may be the same, such as staring out the window, the vantage point is not. Grammar is the difference between staring out the window and watching yourself stare out the window. These production variables – […]