In this week’s readings, it discussed the topic of cultural technology and how it has changed over time. With technology constantly improving, it is changing the way we conduct our daily lives, whether in is in the household or the workplace. In the article “Laboring under the Digital Divide”, it exemplifies how the advancement in […]
Cultural Imperialism
In the article “Imagining America: The Simpsons Go Global,” Jonathan Gray talks about how American culture has become global, which has been causing other cultures to become irrelevant or minimalized. This phenomenon can be explained by the sudden “revival” of cultural imperialism, (Harindranath, 2003) which was popular around the 1970s and 1980s. As defined by […]
Culture Jamming: The Rhetorical Protest
In corporate commercialization, there are many occasions where a company can become so successful in building its brand, that our society seems to miss some of the most compromising information about the company or its product. Because of this, activists introduced the act of “culture jamming”, which was meant to reveal negative information about a […]
Media Grammar
As defined by the Meyrowitz article, media grammar involves “seeing each medium as it’s own language.” As opposed to the concept of media content literacy, media grammar requires a more in-depth coding strategy, because it is a subliminal message rather than a written one. Because of its subliminal nature, media grammar tend to be overlooked […]