The article by Jonathan Gray illustrated the idea of cultural imperialism. To put this term simply, cultural imperialism is when one culture dominates – they have all the power and influence and impose themselves onto other cultures. By using The Simpsons as a way to criticize how the view of an opposing-America is seen in […]
Cultural Imperial Prom?
The majority of my adolescents was spent in England. Even though I did not attend a public school while I was there, many of my friends did and as the years went by I was surprised to notice how something was becoming more of a staple amongst the secondary schools there. Something that has been […]
Culture-Jamming
You have likely noticed that ads today appear in some highly unlikely places- scrolled across public benches, the side of buildings, or even stamped on packages at the supermarket. The fact is, the rise of corporate power have allowed corporations to proliferate advertising into near every aspect of life in this ubiquitous environment. Many have […]
South Park Pokémon Parody
In layman’s terms, a parody can be described as an imitation that is exaggerated in order to create a comic effect. In the reading by Jonathan Gray, Harries defines parody as involving “recontextualising a target or source text through the transformation of its textual (and contextual) elements, thus creating a new text. This conversion–through the resulting […]
30 Rock Loves and Hates Product Placement
The television show 30 Rock is a master class in media education and critique. Being a show about working a show gives it a lot of room to make fun of, and air gripes about the way television is created and seen, but it doesn’t stop there. As 30 Rock is a show that is […]
Parodies All Around
We are becoming a society that is focused on consumption, we learned that last week. Companies main goal is to sell us things we do not need. And majority of the time we don’t even know we are victims of consumption. In my last blog post I talked about how a lot of social media […]
Bratz Mania
The article “Girls With A Passion For Fashion” hit close to home for me and immediately caught my interest because years ago, I was that adolescent girl who wanted everything that had the “Bratz” name stamped on it. There were two points of this article that really stood out to me and made me think […]
CHILDREN AND MEDIA: The Consumer Culture of “BRATZ” Dolls
This week’s reading by McAllister, Girls With a Passion for Fashion, raised some very thought-provoking questions about the consumer market of young girls (aka ‘tweens’) who have bought into the brand of BRATZ. BRATZ dolls raised controversy in the consumer world over their fundamental campaign, which advertises small bodied dolls with large anime-like eyes, giant full […]
Super Bowl Commercials
In Gray’s article, “Texts that Sell”, a main point he brings up is how spinoffs, extratextuals, and peripherals can become texts and this happens because media entertains and sells. A commercial from the Super Bowl that caught my eye was from Esurance and it showed a woman in a pharmacy looking for her prescription. Walter […]
Media Grammar Literacy
One can view ‘understanding’ media similarly to one’s understanding of a language. This understanding is described by Meyrowitz in his article as media literacy. In attempt to better analyze and define different concepts of media and it’s use of expression through different mediums, Meyrowitz separates media literacy into three parts, media grammar literacy, media content […]