Gray’s Article, discussing the term, Media Literacy, is defined as “one’s understanding of the medium, what one knows or expects of its structure, genre, and tropes, and how one has been trained to make sense of its messages, style, and rhetoric.” He comments on how media companies such as advertising, film, television, and other mass […]
Marcia, Marcia, Marcia!
Though there is no shortage of brand related material to discuss when thinking about the Super Bowl, I would like to focus on one specific commercial that I believe captures the overall concept of brand bombing in itself. The entire point of brand bombing is to take the choice out of the equation. The article […]
Super Brands in the Super Bowl
It’s easy to relate Klein’s article about “Superbrands” to the commercials displayed during the Super Bowl. With a $4.5 million price tag per 30 second commercial, it’s obvious that only the most profitable, wealthy companies are going to be advertising during the most watched television show in US history. These huge corporations have the advantage […]