Perhaps it’s a fault of our own, but we all love to be a part of success. It is so easy to ignore the negatives in life, and focus on the immediate positives. What I am referring to is the grand structures that many companies have and portray, and how simple it is to fall […]
Culture Jamming in Corporate Advertising
Advertising is all around us, whether we notice it or not. All companies main objective is to sell their products through creative ways such as commercials, billboards, etc. but what happens when people start to “take aim at the brand bullies” and practice parodying advertisements and hijacking billboards in order to drastically alter their message. […]
Laugh It Off: Comedians and Parodists
In her telling essay “Pranking Rhetoric,” Christine Harold explores the nature of social commentary. When protesting the use of marketing as a form of manipulation, Harold argues, there exists two avenues. These options are highlighted when she says, “Whereas the culture jammer as saboteur opposes commercialism through revelatory rhetoric such as parody, pranksters can be […]
Parody in Advertising and Commercials
We can all agree that, a company’s number one goal is to sell their product, right? Yet, to achieve this goal, companies have to use many strategies. Advertising (primarily through commercials) is probably one of the greatest strategies to achieve this goal. With that being said, there are many ways to advertise a product to […]