The IKEA Effect

An Information Literacy Event
Wednesday, September 27
Noon-1:00 p.m.
Lee R. Glatfelter Library
Penn State York

Congratulation to Nick Vidrio Towes, winner of the IKEA cabinet, and everything in it!

Nick Vidrio Towes, winner of the IKEA cabinetEveryone who attended help put the cabinet together, following the directions in the 20-page instruction book!

One of the highlights of the event for me was showing a video sent to me by one of the authors of  the research article we discussed “The IKEA Effect: When Labor Leads to Love” after I emailed him to let him know we were using the article for our program.

Congratulations to Hailey Miller – the winner of our IDEA!

Image of poster for The IKEA Effect eventNorton, M.I., Mochon, D., & Ariely, D. (2012). The IKEA effect: When labor leads to love. Journal of Consumer Psychology, 22, 453-460. doi:10.1016/j.jcps.2011.08.002

Here’s what you could win!

IKEA EKET Cabinet – dark blue
Sinnlig Scented Candle – Apple/pear
3 Fullfolja notebooks
Cork coasters
Turquoise mug
Gray Besta storage box
Galvanized pot with a bag of Swedish Fish candy

And what’s a shelf without a few books . . .
The Circle by Dave Eggers
It’s What I Do: A Photographer’s Life of Love and War by Lynsey Addario

The IKEA Effect handout