Yesterday Target, one of the world’s largest retailers, announced they will be removing gender based signs throughout their store. This does not include signs regarding clothing but ones in reference to toys, bedding, and things of that nature for young kids. The idea behind this movement is to try and get rid of stereotyping things based on gender for young children. Target wants to lead a movement to show that children should not grow up in a home where they do not want to play with certain toys or watch certain television shows as they are meant for the opposite sex.
The author of the article is able to engage her readers about the topic by using many real life examples as well as referencing movements on twitter that she believes could have influenced Target’s decision. The author is also able to establish logos throughout the article as she references many other authors and gender equality activists to show how valid her argument truly is. I believe this movement by target will only help America achieve gender equality and hopefully it will influence other retailers to do the same.