Persuasion is an essential business skill, no matter what career path you follow. You will focus on persuading effectively in the next writing assignments. “If your audience members don’t believe that you have their best interests at heart, they won’t be easily persuaded by anything you write.”
Consider Brian Clark’s advice, “Audiences don’t really care about what you have to say until you can demonstrate that you understand and care about what’s important to them.” Hint: Really think about this statement when you’re drafting the proposal.
How do you write effective messages to convince an audience to approve new projects, enter into business partnerships, or to change someone’s mind? This article explains some important points for crafting the perfect persuasive message, all of which have scientific evidence to back them up.
20 Simple Steps to the Perfect Persuasive Message