Daily Archives: February 2, 2016

Get Branded or Get Overlooked

Importance of cultivation of an authentic, personal brand featured in Scholar alumnus’ talk
by Caroline Briselli, Schreyer Honors College Scholar
January 29, 2016

On Monday, Jan. 25, Marke Dickinson, a 1989 Penn State business graduate, delivered the 2016 Mark Luchinsky Memorial Lecture titled “Get Branded or Get Overlooked.” Dickinson’s talk focused on the necessity of building a personal brand as a leader, and the process of cultivating that brand. click