Importance of cultivation of an authentic, personal brand featured in Scholar alumnus’ talk
by Caroline Briselli, Schreyer Honors College Scholar
January 29, 2016

On Monday, Jan. 25, Marke Dickinson, a 1989 Penn State business graduate, delivered the 2016 Mark Luchinsky Memorial Lecture titled “Get Branded or Get Overlooked.” Dickinson’s talk focused on the necessity of building a personal brand as a leader, and the process of cultivating that brand. click