Daily Archives: September 12, 2016

What Ryan Lochte Can Teach Us About Personal Branding

“Strong personal brands are rooted in authenticity. They stand out from their peers and deliver consistently on their brand promise. Authenticity is the cornerstone for building trust, support, and promotion. This is true whether you’re branding a product, a corporation, or yourself. But what happens when a strong, respected brand does something to sever that trust?”

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