by Joe Latta
“Your audience don’t want to read six lines for what could have been said in six words, and they don’t want to decipher meaning. They want to get in, get information and get out. If they can’t, your message is lost.
So I’m taking a cue from one of my favorite TV shows, the Food Network’s “Chopped” (warning: the show is addictive), and listing the top words or phrases you should chop from your business writing. On to the list!”