Thesis:

Apple has revolutionized the way that we function today. From listening to music, to reading and even learning; Apple’s presence in the technological world is highly profound. Because of this, Apple has came a long way from their days as an underdog to become a worldwide leader in technology.

 

Introduction:

Over the years, Apple has built a reputation for itself inside of the technological world.

 

Ad Description:

The advertisement was simple, straightforward and meaningful without words or a catchy jingle to hook the audience. There was only background music playing during the Ad which gave room for the audience to decipher their meaning behind the advertisement.

 

Social and Historical Contexts:

Gaining its social recognition with the first generation iPod, Apple has revolutionized the way that we work, listen to music and even learn. Attracting the likes of the young and old; Apple has found a way to market a universal appeal that is associated with all off their devices.

 

In a way, Apple has created a “bubble” or ecosystem that controls users to join their platform or to remain on their platform both on a  personal and social level. Applications such as iMessage, FaceTime and Siri are cross platform (accessible on iPhone, iPad and Mac) which makes the transition the more difficult if and when you ever decide to purchase a non-Apple product. In our class discussion, we elaborated on this claiming that we have some sort of discrimination on people who do not own Apple products because of the inaccessibility and how they stick out like a needle in a haystack.

 

How the Ad targets, responds or constructs and audience:

Throughout the whole advertisement,  Apple displayed their products for about five seconds throughout the video highlighting an emotional appeal on the importance of family, cohesiveness and coming together. Here, Apple emphasized on how their technology brings people together as they displayed their Airplay technology. Apple did not describe why they have the best products or why you need to buy it, they left it open to interpretation without speaking at all.

 

Ethos:

    I have owned a variety of tech products such as; Samsung phones, Amazon’s Kindle Fire, Windows PC and an array of Apple products.

   

Pathos :

The ad showed a very happy family joining together in unison to enjoy one another during the holidays. You could see many emotions throughout the ad; joy, surprise and happiness reflect on each character’s face.

 

Logos:

As of March 2015, Apple has sold about 700 million iPhones around the globe. When a new product is on the launch, it is to no surprise that the item will sell out in a matter of seconds. People have pure dedication towards this company, by camping out the day of a new product release which can lead to blocks being filled up with several tents.

   

Kairos:

When you think about Apple, there is a big chance that you are probably thinking about the products that helped to define this brand. People instantaneously  refer to the iPod, iMac, Macbook, iPhone, iPad, Apple Watch and the countless amount of devices that fall under their platform.

 

Link to Ad:—> Link to Ad —->https://www.youtube.com/watch?v=nhwhnEe7CjE