Tag Archives: Google Plus

Web 2.0 Tools Podcast: Leni Konstas of Whiskey Bacon

It was my great pleasure to interview my long-time friend and former colleague, Leni Konstas. We worked together at Solid Cactus, an eCommerce firm in Northeast PA (NEPA) for several years, and during that time, she founded the food blog, Whiskey Bacon.

Just as many of my previous posts focus on informal learning that occurs outside of the classroom, Whiskey Bacon encompasses a growing community of online and offline followers, in hot pursuit of good food and good times.

To this day, Leni uses Web 2.0 tools as a means of marketing her site and interacting with her fanbase. Just as Jennifer Louden once said, “some of the world’s most masterful marketers are, first and foremost, master teachers” – we see several parallels emerge throughout the podcast.

During the course of the interview, Leni highlights the ability of the social web to connecting with people who have similar interests, and to expand beyond geographic limitations, effectively creating a Whiskey Beacon. The transparency that is provided, helps facilitate content creation that reaches multiple audiences over different channels demonstrating the social elements and informal group learning.

Recognizing successes from influencers such as Amanda Palmer, we realize the value in encouraging on-site interactions, as opposed to those that occur within Facebook, as such endeavors require a significant investment of time to maintain, as the Facebook algorithm has the ability to change the effectiveness of the platform.

Much like educators in this field, not every tool will be right for you, so it is important to evaluate your efforts, and realizing the limitations of your channels. Always be experimenting, not only with platforms, but also with the messaging.

By placing emphasis on legitimacy, Leni alludes to finding your voice in order to create a very personalized experience for your audience. In doing this, it is possible to lead the community through a shared, and already existing appreciation for the craft of food and drink.

While online interactions may be effective, events in real life still have a major place in spreading awareness and creating an increased sense of belonging. Through Whiskey Bacon’s Traveling Circus, groups of people have the opportunity to meet up and support local restaurants along the way, building something much bigger than any one member.

One of the greatest takeaways from this interview was that you should always be a student, and always keep absorbing from those you personally respond to. When you take this approach, you will be able to adapt what you learned and apply it in a way that works for you.

*This podcast was created through Audacity, by recording a Google Hangout. Though I was impressed with the functionality of the software and quality of the recording, my only complaint is that it is obvious the interview was conducted remotely. In the future, I would rather record a podcast in person, in order to eliminate any variance in the final cut.

Think What You Think, but Learn How You Learned

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After reading Theory of Knowledge, Social Media and Connected Learning in High School, I did a little research on Mr. Howard Rheingold, for I wasn’t quite sure what to take away from his article at first. So in 2002, his book Smart Mobs: The Next Social Revolution, introduced us to the concept of coordinated groups of people that elevated their efficiency and furthered their cause through utilization and advancements in technology (aka smart mobs). This is however, not limited to organizing actions offline, as the concept of a smart mob is alive and well online.

Enter Amy Burvall, who introduced Rheingold to her Theory of Knowledge course, by having her students @reply him on Twitter, in order to share their reflections on his work. This orchestrated effort succeeded in opening the lines of communication and subsequently, the creation of the article I just read, as well as the blog post that I am writing at this very moment. The Theory of Knowledge course was intended to allow students to “think about their own thinking, the nature of knowledge itself, and what constitutes knowledge in the various disciplines they study.”

This epistemological approach, is meant to empower one to question their very understanding, in order to achieve deeper meaning, and realize a wider scope of application. Though one could argue that such questioning could be brought on in a transformative fashion (as popularized by Mezirow), this case in particular makes use of a framework, rather than utilizing an explanatory avenue. In doing so, Burvall greatly reduces the chances of disconnect between the teacher and the learner, as well as the learners themselves.

Students are allowed the freedom to voluntarily course-correct as they see fit. By shifting focus from the answers that they are expected to learn, they have already gone on to asking “bigger” questions, in order to find out where they fit in to a much larger scheme. This helps to digest concepts that the learner would otherwise be unable to grasp on their own – while still allowing them to contribute in a way that is beneficial to the whole.

In the case of using Twitter as a tool in the classroom, Burvall understood that the platform was not universally adopted among her students, but was able to pique their interest based on what can be achieved. The application of a Socratic circle, allowed those who were less inclined to interact via Twitter, to observe and question the actions of those on the inner circle, thus creating a secondary learning experience out of the primary learning experience that was taking place. These interactions between the circles appear to be representative of a meta-analysis, as a scribe records the process via Sketchnotes, that allow for visual storytelling to emerge, and be shared among all participants via Google+. This allows for a diagram of the processes to develop, and provide insight into the individual contributions of the activity.

Rheingold poses that the utilization of these tools as an extension of the learner, and ultimately determining whether or not they are best suited to a specific application. This structure provides a certain imbalance, as roles emerge based off of the actions of others, ensuring that the social elements of learning are ever-present, despite the potential for disconnect through the use of such technology.

The whole article seemed to resemble the process of constructing our group wiki, in that we were forced to evaluate and understand tools that we may not have been immediately familiar with. For those who are not aware, I do not work in a classroom setting on a daily basis. While some may see this as a handicap as a student in this class, I see the opposite, as I tend to focus on wider application due to this fact. As a result, I gravitate toward questions related to difficulties that surround accessibility and widespread adoption. Much like the scribe records the interactions that occur – so does the wiki.

Building off of what I learned in my Adult Education class, and as seen through my blog posts thus far, I shy away from highlighting applications that are limited to a classroom setting, and this has been done for a reason. If what we learn only applies to a classroom setting, how are we going to make it work for people who aren’t in a classroom? This is not limited to the third world necessarily, as technology is breaking down the walls of the traditional classroom, but more along the lines of individuals who are not aware that they are learning.

Children can be shaped, but adults need to be compelled. As we see too often, learning in aging populations is often the result of motivating factors in the form of money, power, or status. Not even taking into consideration what is required to “get by”, we must strive to make this motivating factor about passion, belonging, and the freedom to explore aspects of our lives where we can make an impact. Once this is realized, we are able to understand “how we know what we know” by taking conscious steps toward asking the big questions that continue to elude us – further developing our individual ways of knowing.

Just Doing It: Web 2.0 Tools in Learning

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We live in a time where a world of information is literally available at our fingertips. While this can be quite convenient, it can also become overwhelming, especially for the uninitiated. With an infinite pool of resources, sites, and apps, it is up to us as educators to pick and choose those that can be understood by our target audience. Whether man, woman, child, or adult – we each interact and respond differently to different tools.

In the case of Flickr, we find inspiring pedagogical application by facilitating interactions that bridge cultural, geographic and language barriers. Through basic interactions, and the internet to act as a guide along the way, students are allowed to take control of their online learning experiences. While Flickr has certainly evolved since 2008, it may not prove to be as functional for a more seasoned group of learners.

I find properties like Flickr to be great for entry level and specialized applications, or to be used as enhancing artifacts. While creative works may possess life outside of the network in which they were created, through blogs and social sharing, the Flickr community appears to be somewhat restricted in its versatility. It provides structure and rules that limit the extent and the means by which one may travel with their learning, forcing the adoption of additional tools in order to facilitate expansion.

The British philosopher Alan Watts once said, “Omnipotence is not knowing how everything is done; it’s just doing it.”

This quote, though certainly not intended, encapsulates the use of Web 2.0 technologies in education. You can use WordPress to set up a blog in minutes, LinkedIn can make you look like a professional overnight, and YouTube can turn your crude cell phone video into the next web sensation. These tools represent a fundamental shift in accessibility, that is granting everybody the ability to “just do it”.

Much like the medieval Latin translation of the Christian Bible could only be understood by yesterday’s elite, who were not only literate, but fluent in Latin (an upper class language at that time); digital learners were not always afforded the same opportunities, due to expensive software or insufficient knowledge. Programs like Adobe Photoshop, Final Cut Pro, and Microsoft Office are slowly being replaced by free, entry-level, web-based solutions that enhance the capacity of learners to succeed in ways that specifically relate to them. These have the potential to raise quality of work, without needing to learn from scratch how the processes work.

Whether you love them or hate them, Google has been shaking things up by redefining the concept of integration and building properties that seamlessly interact with one another. Attempting to bridge the gap between individual and social dynamics, it is clear to see how utilizing their top properties could help one move toward self-directed learning.

If we look at the following chart, we see nine tool categories that Google is part of, more than any other single entity (Blogger, Google+ and Play were added). Albeit, the image was from 2010 and some of those properties have since been discontinued (Buzz and Wave), however we find that several elements have been extracted and reintroduced in newer platforms (even if only by name): Video Calls are now Hangouts, Docs are now Drive, and Buzz is now Google+.

What I find most interesting is Google’s latest foray into the social realm. Though Google+ is lauded as a failure when compared to Facebook, I do not believe that was the intended goal. However, the ability to use this as a legitimate tool in education should not be ignored, as it ties together all of their satellite properties, and brings personal identity into the equation. This has been met with mixed feelings, as people were forced to change YouTube channel names, and profile pictures are now attached to every outgoing email, however there are some advantages to utilizing Google’s connected product suite.

Such benefits include one unified login and static identity for all properties. There is a certain sense of accountability that comes from this, and it also aids in building more transparent and lasting relationships within social circles. Going back to Flickr, I cannot help but wonder if any of those kids kept up with their accounts, or if there are scores of Bubblr enhanced photos floating around in cyberspace? Not that it necessarily matters, as tools can be outgrown, however Google may have the unique ability to grow with the learner.

With new developments, and a creative community generating volumes of knowledge every hour of every day, there appears to be no limit to what can be done. For example, I know nothing about cars, so when something goes wrong with mine, I turn to Google. In this case, only certain fan settings on my vehicle would work, and after a couple searches I discovered that I needed to replace a blower motor resistor. Not only did I find the part, but also a user-generated YouTube video (for the same make, model, and year), with step-by-step instructions on how to replace the part.

During this entire process, never would I have thought that my searches would lead me to that exact solution, however it tells me that I was not the first to have this problem. Reading the comments, and understanding the challenges that others have faced, provided additional context, actually adding to the relevance of the video.

At the end of the day, I’ll admit that I don’t know what the blower motor resistor actually does, other than blow cool air on settings 1-5, but in the end – does it really matter? Ultimately, Web 2.0 tools should help us get past the things that hold us back, allowing us to take control of our learning by connecting with those who share the same passions.

Hello World Campus!

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My name is Aaron Hagenbüch (hey·guhn·boo). If there were three words to describe me, they would be: calm, collected, German (any Wes Anderson fans out there?). Currently, I am a Web & Search Analyst for Penn State’s World Campus, specializing in several facets of online marketing.

To sum up my role in the fewest words possible, I employ strategies that get websites on the first page of Google. More specifically, as an analyst, I have the opportunity to interpret data that drives marketing strategies through paid, organic, and social channels. I love the transparency of data, and can literally spend hours digging into Google Analytics, looking for correlations in traffic patterns and user behavior.

Both professionally and personally, the internet has proven to be a vehicle of limitless opportunity, and I always try to find ways to incorporate both worlds into my everyday life. Admittedly, I am not as active on social networks outside of work as I once was, but I am really pulling for Google+ to find its place in a world dominated by Facebook and Twitter.

One of my favorite pastimes is going “down the rabbit hole” of Wikipedia. It never ceases to amaze me how many obscure topics you can touch upon, in such a short period of time. Blogging has always been an interest of mine, so I am glad to see that this is a central theme of the course. In the past, I have created affiliate sites built on the WordPress platform, but have always been hesitant to start a personal blog.

On that note, I decided to name this blog, Hagenbüch Loop. Not only is it the name of an actual road, but it is a concept that I adopted for my own proprietary purposes, as I share with you, what is important to me.