The Significance of Implementation Strategy for Scaling-Up Base of Pyramid Ventures

Siri Maley, Amanda Perez, and Khanjan Mehta

NCIIA Annual Meeting

Maley, S., Perez, A., Mehta, K., “The Significance of Implementation Strategy for Scaling-Up Base of Pyramid Ventures,” NCIIA Annual Meeting, Washington DC, March 2013

Social enterprises are more likely to be sustainable and successful when venture teams engage in the design of appropriate technologies, develop business plans, and implement solutions with an integrated approach, rather than in a linear piecemeal fashion. Through our academic ventures over the past decade, we have come to realize that a collaborative and integrated “triple helix” approach of system design, business planning, and implementation strategy development is essential. In terms of venture success, the process of executing the business strategy is as important as the product itself. This integrated design process encompasses conceptualization, validation, design, field-testing, implementation, and evaluation in an iterative process. Through the discussion of several case studies, this paper explores the tenets of implementation strategy development that will inform the conceptualization of a triple-helix design process for sustainable and scalable technology ventures, specifically for base of the pyramid contexts.



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