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July, 2014

  1. FYE Week 4

    July 31, 2014 by jqs5974

    It’s weird to think that summer session is almost coming to a close. Tomorrow will be August which means there will be less than 2 weeks after this one. Tomorrow will also be my 18th birthday thus ending my 17 year and 364 day run as a legal child. I know being considered a legal adult isn’t much of a change from how I was when I was 17 (aside from being able to vote and buy lottery tickets and all that good stuff) , but I do feel a different sense of change as I turn 18. Today and every day before, my responsibilities belonged to me and my parents, tomorrow they just belong to me. Of course my parents will always be there when I need them, but there is definitely a certain feeling of independence when you turn 18 and you are officially an adult. If I wanted to, I have to power to go anywhere I want and do whatever I want. Of course the only thing I want to do for the next 4 years is get a degree at Penn State, but that’s beside the point. Anyway, summer session is in full swing and it has never been more exciting. Every single day I get a little more excited about the fall semester. I am also looking forward to seeing all my friends and family in our short break between summer session and fall session. It should be a nice change of pace, but only for a little while. Happy Valley is the only place I really want to be.

    18


  2. Critical Viewing: Lottery Ticket

    July 31, 2014 by jqs5974

    Thesis

     

    The 2010 film Lottery Ticket is a comedy that has much more underneath the surface than one would expect. Overall, it plays off of many stereotypes in an attempt to convey its message to the audience. It aims to cause viewers to think about many hard-hitting issues, such as urban struggles and how shallow humans can be.

    Step One: Detection

     


    Lottery_ticket_poster

    Identification

    In this critical review we will be looking at the entirety of the 2010 film Lottery Ticket. One could find this movie on DVD or through various streaming sites.

     

     

    Step Two: Description

     

    Detailed Description

    The movie follows the story of the main character, Kevin Carson, who is played by Shad “Bow Wow” Moss. It takes place in the Fillmore Projects. Kevin’s true friends and family consist of his best friend Benny, his other best friend Stacie, and his grandmother.

    Kevin is employed at the local Foot Locker shoe store. After an unfortunate encounter with the neighborhood bully, Lorenzo, he finds himself in a bit of a slump. Noticing this, Stacie gets him a fortune cookie in an attempt to lift his spirits. He uses the lucky numbers from this fortune cookie to purchase a lottery ticket, despite him not believing in it.

    The next morning, to his surprise, he actually won. He tries to keep it a secret, and asks everybody who is aware to do the same. Much to his dismay, his grandmother lets the secret out. When Kevin tries to cash in his ticket, he sees a sign saying the store is closed for the weekend because of the July 4th holiday. Now, Kevin has to try to manage this lottery ticket until he can cash it in.

    Kevin initially wants to deny actually getting a winning ticket. He quickly changes his mind after he realizes the power and respect it has given him. It even brings in one of the hottest girls around, Nikki Swazey. He plans to take her on an expensive date, however, he has no money. So one of Kevin’s newfound friends brings him to somebody else in order to get some extra cash from Sweet Tee. He is also assigned a bodyguard, Jimmy. Kevin and his friends quickly spend this newfound money. At the end of his night, he almost has a sexual relation with Nikki. She insists that he doesn’t use a condom, which he declines. He learns that this is because she wants to get pregnant from a rich man. Kevin, disappointed on his way home, meets Mr. Washington. He tells Kevin about how the riches that came with his career as a boxer only ruined his friendships.

    The following day, Kevin attends a church. This church service, as everything else is turning out to be, ends up asking for some of Kevin’s funds. Kevin is understandably displeased with this. As he is leaving, he gets stopped by Lorenzo. He narrowly manages to escape. Jimmy, however, is greatly hurt.

    Benny offers to hold the ticket in order to protect Kevin. Kevin takes this as another attempt at getting his money and gets offended. He then ends up at Stacie’s house. After having an epiphany about how he should spend his money, they almost have a passionate relation; it gets interrupted by Stacie’s mother. Kevin, with only one escape option, jumps out of the window. From the ground, he tells Stacie that he loves her.

    Upon leaving, Kevin is promptly attacked and knocked out by Lorenzo. He is robbed of what has been both a blessing and curse: the ticket. Mr. Washington finds him and gets him home. He meets up with Benny the next morning, and the set out to find Lorenzo and get the ticket back. However, they are intercepted by Sweet Tee. Kevin is given a death threat by him if he doesn’t get his money back. He assures Sweet Tee that Lorenzo has the solution to his problems.

    Sweet Tee ends up running into Lorenzo, and the two brawl. Kevin and Mr. Washington end up at the scene, and things get messy. In the end of it all, Mr. Washington hits Lorenzo and gives the ticket to Kevin. He can now finally get his money.

    It now shifts to the future, and shows Kevin’s shoe company. His company gives back to the community and tries to make it a better place. The people in charge of his company, along with himself, are his true friends who stuck with him through everything. The movie ends with a scene of them all flying away in a new helicopter.


    Creator/Creator’s Purpose

    Erik White says in an interview with Voice of America News that he wrote Lottery Ticket with the intention of making a film with a deep meaning, but still components of comedy. He was quoted saying, “I really wanted to get across a story with some moral fiber to it, to give people something to think about when they leave the theater” (Silverman). He also says,  “It’s more of a great story with funny stuff in it, which makes it a little bit different from the typical ‘urban’ film” (Silverman).

     

    Function/Purpose & Genre

    Lottery Ticket, as a comedy films, is made to entertain the audience.

     

    Step Three: Deconstructionlottery ticket 2

     

    Underlying myths/stereotypes

    The primary myth illustrated in Lottery Ticket is the way the African-American culture is portrayed. The movie takes place in a city, and the main setting is the neighborhood where Kevin lives. Stereotypes are viewed in most aspects of the setting, as the neighborhood is a stereotypical ghetto with a bunch of thug-looking guys wearing du-rags and blasting hip-hop music. It’s very stereotypical and not always true, making a very hasty generalization about the predominantly African-American neighborhoods in cities. Other stereotypes included was the bully-jailbird of the neighborhood, the slang and the way the actors in the movie were talking, and the use of the n-word between African-Americans.

     

    Evidence for linking myths and stereotypes

    Lottery Ticket takes place in a neighborhood that is a very stereotypical “hood” that would be in a predominantly African-American part of the city. There are a bunch of ratty, torn up, apartments and houses that all look the same. There’s people smoking and dressed in tank tops and du rags and baggy shorts. Everywhere the camera pans and changes scenes there’s hip-hop music playing in the background. It’s the same stereotypical “gangster rap era” persona that every rapper had in hip hop and how African-Americans are portrayed in other movies.

    The slang used and the way the characters talked was another stereotype that was prevalent in the movie. The sound of the voices were stereotypical to how other African-Americans in the projects are portrayed in Hollywood. A few good examples of slang used and the way the characters speak stick out. For example, one of the characters says to Kevin, “N****, you can’t put rims on a helicopter. Ain’t got no damn wheels!” as well as another time when the stereotypical, fresh out of jail badboy, references other stereotypes in culture. “used to have to steal them off n****s’’ feet. Just rob them. But thanks to you, we got new shoes fresh out the box. That’s love, man,” is what Lorenzo says to Kevin, while making more stereotypical comments about crime culture in neighborhoods.

    Another stereotype is that the women all dress in provocative, racy clothing and appear as sexy. This is a stereotype not limited to race, and shows up all over media outlets and makes women of all different races and ethnic groups seen as sex objects. The other stereotype about women in the movie is how they are viewed as gold diggers. After the neighborhood finds out about Kevin winning the lottery, all the girls, specifically Nikki, the attractive girl who has dated famous rappers, start to notice Kevin and wanting to date/sleep with him. Nikki and Kevin were about to have sex and Nikki basically told him she only wanted to have his baby to make money off of him. It makes women look bad as a whole, since not all women are gold diggers like the movie makes them out to be.

     

    Significant Omissions

    One significant event that was left out of the movie was what happened to Lorenzo after Mr. Washington knocks him out. The whole movie focused on how much of a bad boy Lorenzo was, and the fact that he just got out of prison. After he gets knocked out, that’s the last we seem of him. It leaves open interpretation to what happened, as he could have gone back to jail for assaulting Kevin and also attempting to steal his lottery ticket. The movie lets off and doesn’t say what happens next.

    Another omission from the movie that leaves interpretation for the viewer is what else Kevin does with his money in the future. Obviously, it could lead for a sequel and we may find out. However, as a viewer I was curious to see what else Kevin might do with the money he won from the lottery.

    Step 4: Diagnosis

    Meanings and Possible Interpretations:Lottery Ticket portrays African Americans in a way that makes them look lazy and dangerous. The fact that everyone in their lower class neighborhood was African American gives them a bad reputation because it shows that all white people are too good to live there and only African Americans would live in such a place. Despite the negative stereotypes portrayed in this movie, there are some good messages that the movie teaches. It shows the importance of selflessness giving back to your community when they are in need. When Kevin ends up with his money in the end, he stresses the importance in using that money to improve his neighborhood and improve the community. He always stands by his neighborhood, even when the neighbors kept trying to get a piece of his fortune.

    Comparison With Rational Models: This movie has so many universal stereotypes that we have seen so many times in portrayals of African American urban communities. People are unemployed, everyone has a gun, people go nuts at Church, and everyone asks Kevin for money when they heard about his new found wealth. The worst stereotype displayed is the gold digging woman who tries to act like she has feelings for Kevin, but really only wants to have sex with him without him using a condom so that he can get her pregnant and she can get money from him.

    Potential Effects (Harm):Lottery Ticket can give people the wrong idea about the projects that Kevin lives in. The fact that every person they show in their community is an African American could make people think that that’s how all African Americans live. Also, the way people act around Kevin before and after he won the lottery gives people a bad impression of selfishness in the African American community. The truth is that there will always be lower class people living in the projects, and there will always be greedy people who only care about themselves. This movie just didn’t do a good job showing that those kind of people can be of any race or religion.

    Judgement/Evaluation: I understand that this movie is meant to be a silly spoof on the lower class urban community and what happens when one person finds himself with $370 million. It was an all African American cast and it was supposed to appeal to an African American audience. It’s just that the stereotypes portrayed in this movie are so clichè and it doesn’t make African Americans look good at all. There are some good morals behind this movie that Kevin displays, such as knowing who your true friends are and never forgetting where you came from. Unfortunately those morals are hidden behind the many stereotypes shown in this movie.

    Step 5: DesignLottery Ticket

     

    Realistic Framing

    At the end of the movie, Lorenzo confronts Kevin Carson, about the lottery ticket. After a fistfight erupts in the middle of a heavily populated area, Kevin is on the ground with Lorenzo standing over him. He pulls out a gun and asks Kevin to pick a number 1-10, he choses three. He is then given three seconds to hand over the lottery ticket, or else he will be shot.  He quickly hands over the lottery ticket, and a short time passes until Mr. Washington comes out of nowhere and uppercuts him, saving the day. I thought this was cliché of the writers. In almost every movie the villain is stopped just in the nick of time, usually coming down to the final seconds. I also found the language extremely corny and poorly written in this scene.

    I would rather have seen this go differently. If I were the director I would have chose a different way in which this scene could be recreated. I would have Kevin confronted by Lorenzo, and try to escape, with him shooting behind him. During the chase Mr. Washington, and the townspeople get involved, and bring him down. This ending is more original.

    Likelihood of use

    I don’t think that Hollywood would implement my idea, but I think they should consider making endings to movies more creative and less predictable.

    Existing Reconstructions:

    I know this has happened in a couple movies I have seen, but I cannot recall a specific one even after researching.

    Step 6: Debriefing

     

    Personal Impact Before/After: Fortunately, we all went into this movie with an informed knowledge of African American culture, because if we didn’t, we would get a very wrong impression. The fact that this movie featured many hip hop artists such Lil Bow Wow, Ice Cube, and T-Pain almost made it seem like a hip hop music video where all the girls act like objects and all the guys have to assert their masculinity. Fortunately this film was a spoof or else it could give a very negative portrayal of African Americans.

     

    Personal Harm from Myth: These “myths” about African American culture can be harmful to our society and can lead to racism. The lack of diversity in this movie only gave people more of a reason to think less of African Americans when we shouldn’t be thinking that at all.

    Step 7: Dissemination

     

    Advocacy Action Plan:

    I find stereotypes in movies to be disturbing, and unnecessary. As a society I think we are past this stage. We have seen what racism has done to the world, and what it still does. It causes further problems that are still affecting us today. I do not condone the use of stereotypes and think that they should go unused. Unfortunately, not everyone thinks this and there is no chance at completely abandoning them.

    Timetable of specific activities (personal/public/professional):

    There are some things to do to prevent the use of these. Not that we should have to, but we should make the harmfulness of stereotypes more known. Personally, I can do this by talking to people when I hear the use of a stereotype or racial slur. If I see similar things in other movies I can contact the media outlet and share my beliefs with them. I believe that if we make an effort we can curb the use of harmful stereotype that our society doesn’t need anymore.

     

     

    Works Cited

     

    Silverman, Alan. “Filled With Comedy ‘Lottery Ticket’ Portrays Poverty and Desperation.” Voice

    of America. Federal Government of the United States, 19 Aug. 2010. Web. 28 July 2014.
    LOTTERY_TICKET_TRl1_ 1708.tif


  3. The Talk That Changed Everything

    July 30, 2014 by jqs5974

    It’s rare that one talk with a professor can have so much influence on a student. The truth of the matter is that my first talk with Professor Nichols did affect me more than any other talk I’ve ever had with a professor. Some people get used to the transition from high school to college very easily, but sadly I am not one of those people. The first week and a half leading up to arts fest were not easy for me. I wasn’t managing my time well and I wasn’t putting the effort into my work that I should have been. Then I got a message from Professor Nichols to meet her in her office one morning. I was pretty nervous at first because I didn’t know what to expect from my first college office hours with an actual professor. I went in and we started talking about my not so good grade I got on our first exam. I told her about how I didn’t read thoroughly enough and didn’t study the right material and she showed me ways that I should be studying for the exams. This got me to open up a little about my concerns about college. We went through the entire syllabus and she marked down when everything is due and when I should start working on each thing. It was such a small gesture that she did, but the fact that she took the time to go over everything with me and really care about how I manage my time, really made a big impact on me. We talked for a while about all the stuff I could do this summer session to really make it easier for me both inside and outside of the classroom. Since then college has just seemed easier. I’m managing my time a lot better, I’ve been doing very well on assignments and projects, and I got a 96% on my next exam. I really credit a lot of my recent success to the amazing talk I had with Professor Nichols and I really hope that all professors throughout college are as easy and fun to talk to as her.aplus11


  4. FYE Week 3

    July 27, 2014 by jqs5974

    Week 3 was certainly a very busy week to say the least. I think this is the type of work load I should be used to getting from my classes in the fall. This week we had the privilege of hearing from Professor Mcallister about advertising and from Professor Waters on a smooth transition into fall classes. I really learned a lot from both presentations and I’m glad they were able to come in and share their knowledge with us. We also got a chance to do our first group project this week in our Mass Media class. I was able to work with two amazing partners who made working on the project not only a lot easier, but also a lot more fun. So for that I have to say thank you to Aubrey and Corey for doing such a great job with me on that project. Outside of class, life couldn’t be much better here at Happy Valley. The people here are great, there’s always something fun to do, and the pizza is a dollar a slice. Doesn’t get much better than that. I was a little hesitant about attending summer session before coming here because I though I was giving up my summer. Now I realize that this is the most fun summer I’ve even had. If it’s so much fun here in the summer, I can’t imagine how great it’s going to be during the fall. Only 34 more days until Penn State football kicks off against UCF in Ireland, and it can’t come soon enough.croke park


  5. Mac vs. PC Campaign Analysis

    July 23, 2014 by jqs5974

    How it All Began
    On May 2nd 2006 Apple Launched their first Get- A Mac (GAM) commercial. This campaign was created the advertising agency TBWA/Chiat/Day. In the first year the campaign produced 19 ads. After 4 years the campaign included 66 advertisements trying to convince the public to ‘Get- A- Mac’. These 66 commercials included “Mac” played by actor Justin Long and “PC” played by John Hodgman. Each actor was made to look like the computers they represent along with their creators. Actor Justin Long bears a resemblance to Steve Jobs while John Hodgman was dressed to look like Bill Gates. “Mac” represents a young fun guy who always does the “right thing”. “PC” comes across as a much older male who is uptight and all he cares about is work and not creativity. In each commercial “Mac” and “PC” have conversations which unless end up with “PC” embarrassing himself and showing all the reasons why “Mac” is a better computer.

    Research conducted by the company
    Prior to the campaign, Apple’s sales seemed to be slowly decreasing. PC’s still dominated the market and Apple was struggling to convince consumers that their product was better. It wasn’t until Apple saw a survey on the American Consumer Satisfaction Index and realized that Macs were constantly rated higher than PCs in customer satisfaction. PC users knew of all the different malfunctions their computers suffer, and Apple wanted to make the public aware of these problems in a way that could make MAC’s look superior. They took all of PC’s many weaknesses from its constant viruses to its inability to give its users any creative control, and showed the audience that MAC doesn’t have any of those issues.

    Strategies
    The main message throughout all of the commercials is that MAC is a better computer and overall a nicer guy. Many of the character traits “PC” represents include being arrogant, slow, boring, mean, unreasonable, and most importantly a nerd. On the other hand “Mac” displays a sense of caring, humility, and an overall cool and energetic vibe.
    One of the main strategies that Apple used in this campaign was the theme of simplicity.  The backdrops of these ads are a plain white seen with nothing else to distract the eye. It is easy to watch and simple, which is what Apple is trying to portray that MAC’s are. The company is subtly making the viewer aware of how simple their product is to use, and how simple it is to switch from PC to MAC (which is who their target audience is, current PC users who are scared to switch). Another strategy is in every “episode” that they aired; they highlighted a specific problem that PC had. Doing this they were able to make their audience question if a PC was the right type of a computer to have. But ultimately they were trying to point out all the flaws to make PC look bad, maybe even worse then the company actually is. Lastly, the main strategy in the campaign was to be humorous. People enjoyed seeing the ads and wanted to look for the next one. This campaign was one that played out like a story; people enjoyed watching them because of the humor and satire that is going on in the ad. Also, the relationship between the two men is a friendship. In the friendship though, a strategy the MAC used was making the character “Mac” the more friendly, caring character. While the “PC” character at times does not always seem to appreciate “Mac’s” friendship and is seen as the cold-hearted friend. Overall, the strategies Apple used are able to capture the audience and keep them attentive and interested throughout the whole campaign. As well as ultimately increasing sales.

    Target Audience
    This GAM campaign targeted an audience that was not exactly the most ‘tech savy’. This campaign was for those individuals who have a PC but are not quite sure what else there is out there. This campaign was for the average person, those who do not know a lot about software or viruses and never really thought about purchasing a MAC before this campaign.

    Critics of the Campaign
    With any popular campaign you have to expect some backlash. This campaign was no expectation to that rule. But members of the GAM campaign welcomed the backlash because as they say “no publicity is bad publicity”. Some of the ‘backlash’ comments on the Internet included
    “If you’re a PC user, these ads are more likely to irritate you than convert you.”
    “Apple certainly got a lot of people angry with the Get a Mac ads as well, but that only added to the overall media coverage.”
    “There are other people whom the ads could have the opposite of a desired affect on. Some people don’t want overbearing statements such as ‘Macs are better at life stuff’ without some sort of backing.”

    Success

    Only after the first few commercials of the campaign sales dramatically increased by 12% in the first quarter of the campaign. In the last quarter of 2006 after more commercials came out, Apple sold a record breaking 1,600,000 Macs, an increase 39%. In the last quarter Apple sold over 2,300,000 MACS. Sales continued to dramatically increase throughout the entire four-year campaign.

    Today
    Today the Apple campaign against PC is settling down and there are not many current campaigns. But in 2013, Windows fought back at Apple, not on the MAC vs. PC level, but about tablets. The ads were similar to the ones that the Get-A-MAC campaign put out, but instead of the two men representing the products, they had the actual products (IPad and a tablet) banter back and forth through the voice activation systems. Other than that campaign that Windows launched back in 2013, there has been no active campaign launched recently from Apple attacking PC.

    Conclusion
    The “Get a Mac” campaign turned out to be a huge success for Apple. Although they were humorous commercials, it effectively showed all viewers that Apple is the better product in a way that everyone could understand. They managed to make MAC’s look like the hip new product that everyone’s buying and they managed to make PCs look like the outdated product with many problems that Macs don’t have. This campaign boosted sales for Apple to a level they have never reached before and it convinced many PC users to switch to a MAC. Although it did receive some criticism from some people for “attacking” PCs, the campaign received proved to be extremely effective in reaching its target audience and is considered one of the best advertising campaigns of this decade.mac vs pc


  6. A Nice Lesson on Advertising

    July 22, 2014 by jqs5974

    Today as I walked into class, I noticed that Professor Nichols was sitting down at a desk as if she was just another student. At first I was confused about what exactly was going on, and suddenly another man walked in the room and I remembered that Professor Nichols mentioned that we were going to have a guest speaker come in today and tell us about advertising. Professor Mcallister is a communications professor at PSU who will actually teach this same class in the fall.  Professor Mcallister gave us an a very interesting, in depth description of the main elements that go into the advertisement industry. We saw just how in trouble the newspaper industry really when it comes to advertising and just how much the internet is growing when it comes to advertising. This could be because companies want to target younger people who can still be influenced, and the internet is becoming the best place for companies to reach that audience. If the the rate of money given to internet sites for advertising keeps going up, it could be the first time the something other than the television industry has the most money for advertising since the 1960’s. We also got a look at the companies that put the most money into advertising over the past year. It’s amazing that Procter & Gamble put 5 Billion dollars into advertising in just the USA alone this past year. My favorite part of Professor Mcallister’s visit was getting to talk about different TV shows and advertising. I didn’t realize there was so many different factors that determine the price a network charges for a company to advertise on a certain how. It’s amazing how much more it is to advertise on popular network programs like American Idol and The New Girl then it is for many other shows. Overall I really enjoyed Professor Mcallister’s visit. I really learned a lot about the advertising industry everything that goes into it.Advertising


  7. Week 2 Update

    July 19, 2014 by jqs5974

    This place is finally starting to feel like home for me. I’m taking care of myself and all of my responsibilities are on me instead of my parents. As amazing as this independence is, I do sometimes miss knowing that my parents were always right there for me if I needed them. My parents will always be there for me, but it’s a little harder when they’re over 3 hours away. There’s nobody to tell me when to do my work or what to eat, so sometimes it can be hard when I’m in charge of myself. Other then the occasional feeling of homesickness, Penn State summer session has been some of the best weeks of my life so far. The pride that everyone here has for Penn State can’t be matched by anywhere else in the entire country. I have met so many amazing people that have my transition from high school to college so much easier. It’s a shame that there really isn’t much to get involved in during the summer. Aside from a few intramural sports, I haven’t been able to join any groups or clubs yet. I am very excited for the activities fair in the fall so I can start getting involved in some of the thousands of clubs Penn State has to offer and I can meet even more amazing people with the same interests as me. Well that’s about it for my week 2 update. I’m glad I can call this place my home and I look forward to many more good times in the future.we-are-penn-state


  8. The Magazine Experiment

    July 17, 2014 by jqs5974

    Diversity is everywhere in our society. Every different product has a specific target audience that it is mainly trying to sell to. It wasn’t until I picked up and read a copy of the July issues of Vogue Magazine and Ebony Magazine that I realized how much magazine companies cater towards their target audience. Ebony is a monthly magazine published by Johnson Publishing Company. Its average circulation is 1,280,000 (Ebony Media Kit). Vogue is a monthly fashion and lifestyle magazine published by Condè Nast. Its average circulation is 1,259,826 (Vogue Media Kit). Both magazines appeal to a mostly female audience, with many articles about famous people in our society and different fashion tips. The main difference between the two magazines is that Ebony targets African Americans while Vogue is more of a mainstream magazine that targets a more general audience. I never read either magazines before, so I did not know what to expect while reading them. As I did read them, I saw just how different the articles and advertisements can be in two magazines with different target audiences.

    The first thing that caught my eye immediately when I picked up Ebony was the headline at the very top of the cover page that read “Jailed, Raped, and Beaten: Our Kids in the Juvenile Justice System”. This made me think that Ebony is a more serious magazine that includes more personal articles about the African American community. The Juvenile Justice System article is a very serious article that gives you an in depth look at what goes on behind closed doors at juvenile detention centers and it calls out the injustice that America is turning a blind eye to. Many of the other articles in Ebony are much more positive articles that go into the lives of many successful African Americans role models. The cover page article in the magazine features an article about Magic and Cookie Johnson and the ups and downs in their lives. Other articles talk about Microsoft’s new chairman of the board, John Thompson, Shark Tank’s Daymond John, legendary music producer, Quincy Jones, and many more successful African Americans. Towards the end of the magazine, Ebony features a section called “Ebony’s 2014 50 Finest List”. This list presents 50 of the sexiest African Americans for their age and features some of the most popular celebrities and athletes from Alicia Keys to Derek Jeter. Overall, Ebony gives a very positive outlook on the African American community whether its in business or pop culture.

    The ironic part about the cover of Vogue is that it could easily be on the cover of Ebony as well. The cover page article features famous African American actress, Lupita Nyong’o and her breakout year in 2014. Aside from Lupita Nyong’o, there are no other stories on any other African American aside from Kanye West and Kim Kardashian. Vogue seems to have less personal stories about famous people and more fashion and lifestyle tips featuring celebrities. They show different people modeling different lines of clothing and accessories that they think are going to be popular in the future. Every sort of fashion product that Vogue shows in their articles seems to be more unique and expensive as the one before, and just about all the models are caucasian.

    The other main part of each magazine are the advertisements that companies pay for a spot in. Much like the articles, each of these magazines have very different advertisements to attract the attention of its target audience. Ebony has many different advertisements for skin care products. Ebony’s female African American audience may have a bigger need for different creams and shampoos to keep their skin looking good. Aside from that, Ebony has advertisements for some mens accessories as well. Things like shoes, headphones, and watches that any male reader might be interested in. Also, Ebony does have quite a few ads for different barbecue restaurants, and they even rank their favorite ones in the country.

    Vogue, on the other hand, has much different advertisements to meet the attention of their readers. The first thing you notice when you pick up a Vogue magazine is the smell. There are so many different advertisements for make- ups and perfumes, that the magazine actually has a unique smell from the free samples of fragrances they offer. Vogue tries to keep their advertisements on the fancier side, so they feature ads from expensive companies such as Versace, Tiffany and Co, Rolex, and Ralph Lauren. Much like the articles, all the people in their advertisements are caucasian. Vogue definitely seems to be targeting a wealthier audience in their advertisements while Ebony seems to advertise for anything that African Americans might be attracted to, regardless of social status.

    After reading these two magazines, it’s amazing how different they can be despite the fact that they are both meant for females. Ebony focuses on informing readers of all the important things going on in the African American community as well as keeping readers up to date with all of their favorite African American celebrities. Vogue seems to be for people interested in fashion and lifestyle tips. Vogue is meant for both races despite the lack of diversity in most articles and advertisements. These two magazines are a good example of how there is so much diversity in our media today and how much media can change in order to meet the needs of their targeted audience.


  9. Animal Diversity at Arts Fest

    July 13, 2014 by jqs5974

    photo 1photo 4


  10. Week One in the Books

    July 13, 2014 by jqs5974

    It’s the end of first full week of classes here in Happy Valley and everything is starting to get a little more serious. The cheesy ice breakers and other “get to know you” activities are over and now everyone’s starting to get into a routine. A friend from back home asked me if summer session is anything like high school and to be honest I didn’t know what to say. Because of the LEAP program, the classroom setting I am in still feels like a high school setting. Usually when you think of college classes you think of a big lecture hall with hundreds of kids listening to one professor talk non stop. The way we can still interact with our professors so much during class still reminds me of high school. At the same time though, Penn State as a whole is nothing like high school. For the first time in my life, I am in charge of whatever I do. I can eat what I want, go wherever I want, and go to sleep whenever I want. This type of change is kind of weird to get used to, but it definitely has been enjoyable so far. There is so much free time here that I finally understand how people can get so addicted to Netflix. In the past week, I am already mid way through season 3 of Weeds. It’s a pretty crazy show if you haven’t seen it yet and I highly recommend it. Well anyway, week one is officially in the books. 4th of July is over, Arts Fest is over, and were already 1/6 of the way through our classes, but were still just getting started for much more fun and new experiences to come. 921_large_imagetv_weeds03


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