Starting at sunrise on Thursday, Oct. 23, a 24-hour social media campaign will chronicle a day in the life of Penn State. Dubbed #PSU24, the campaign seeks to showcase the many moments and experiences that make up a day at Penn State, on campuses around Pennsylvania and at locations around the world.

The effort will go from sunrise to sunrise, beginning at 7:32 a.m. EDT on Oct. 23 and concluding at 7:33 a.m. Students, faculty, staff, alumni and friends are encouraged to contribute using #PSU24 with photos, videos and messages of their Penn State moments throughout the day on Twitter, Instagram, Vine and Facebook.

Social media posts will be collected and curated for anyone to follow at http://psu24.psu.edu. The site also includes downloads of the #PSU24 mark for contributors to include in their photos. Read the whole story on Penn State News