I think female hygiene ads and male hygiene ads differ tremendously. The advertisement that show female products make them feel almost bad about themselves. Most of the images I saw emphasized their insecurities of having an unpleasant odor or afraid of leakage. For example, the deodorant ad for women displays the idea of not smelling good and the solution to that is purchasing their deodorant brand. They make the female look nervous and intimidated by other people. On the other hand, the male hygiene ads present men with power and confidence. While researching I found a classic old spice advertisement it shows a man who is well built and quotes, “smell like a man, man.” There is no sign of insecurity, but rather a fearless attitude. Another example I found was an advertisement of the axe shampoo with a statement on top that said, “lose the flake, get the girls.” The man in the image is surrounded by two girls and he has an assured expression on his face. Based on the ad differences, we can immediately tell the “gender ranking” in our culture. It is clearly shown that male hygiene ads somewhat uplifts the idea of being a male. However, in the female ads, it only shows their importance of being a well put together female. In order to reach that standard, females have to physically take care of themselves with deodorant, body mist, and tampons. I think the main message these advertisements are showing to women and girls about their body image is everything. The way the dress, smell, and their overall appearance is what determines if they are an appealing female. Society makes it seem like a girl cannot be attractive if they do not look or act in a certain way. It is disappointing to see that this kind of message is being engraved into people’s mind especially females. This is the reason why insecurities are continuously growing among women. I chose an image of the secret deodorant ad with a headline that says, “Fear of being exposed.” I interpreted the headline as in order for women to not fear of being exposed, they should use their deodorant and feel “fearless” afterwards. I thought that the old spice and axe advertisement did not belittle or embarrass the mens physical appearance. The ads try to empower them and its focus is far away from males feeling some sort of a “body shame.”