by Marc Fornes
Choosing a car today means choosing the color of your car seat, the color of that seat’s stitches, the kinds of finishes and and headrests. The number of components is exponential to the number of choices of components. For any car company, this means knowing in advance exactly how many combinations of product are possible.
Massive customization means customization to the extreme.
Marc Fornes will discuss THEVERYMANY proposal of mass customization, based on the search model. Such an operation means when one initiates the search protocol, one does not know the number of the total possible. All inputs and parameters are understood, and yet their effect is unknown. This ‘black box’ drives the direction of the studio’s work.