Program

Click on the links for more information about individual talks, or click here for a PDF with information about all the talks.

FRIDAY, MAY 12

Concepts & Challenges
8:30-9:00 Opening Remarks (José Duarte and Branko Kolarevic)
9:00-9:30 Joseph Pine – “Customering: The Next Stage in the Shift to Mass Customization”
9:30-10:00 Frank Piller – “Customization 4.0: How Industrie 4.0 and Smart Products Enable a New Generation of Mass Customization”
10:00-10:30 Break
Mass(ive) Design & Making
10:30-12:00 Timothy W. Simpson – “Architecting for Mass Customization: Reducing the Costs of Complexity”
10:30-12:00 Virginia San Fratello – “Crafting the Future”
10:30-12:00 Marc Fornes – “Massive Customization”
12:00-12:30 Panel Discussion (Fornes, Piller, Pine, San Fratello, Simpson)
12:30-1:30 Lunch
Mass Housing
1:30-2:00 Thomas Fisher – “The Physical Implications of a Mass-Customization Economy”
2:00-2:30 John Brown – “Riding the Silver Tsunami: Mass Customized Housing for an Aging Population”
2:30-3:00 Joseph Tanney – “Resolution: 4 Architecture / The Modern Modular”
3:00-3:30 Break
Personalization
3:30-4:00 Assa Ashuach – “Learning as it Grows: Designing the new ‘STEM’ objects collection”
4:00-4:30 Greg Lynn – “Digital Capabilities and My Twenty Five Year Quest for the Personalization Market”
4:30-5:00 Philippe Starck
5:00-5:30 Panel Discussion (Ashuach, Brown, Fisher, Lynn, Starck, Tanney)
6:00-7:00 Reception

SATURDAY, MAY 13

Elemental Customization
8:30-9:00 Elena Manferdini – “Twoness”
9:00-9:30 Fabio Gramazio – “The Question of Authorship”
9:30-10:00 Karl Daubmann – “Blu Homes: Interplay of Design, Technology, Manufacturing, and Business”
10:00-10:30 Break
Mass-Customizing Cities
10:30-11:00 Chris Sharples – “Democratizing Creativity”
11:00-11:30 Tom Verebes – “A Call for the Specificity of Cities”
11:30-12:00 Kent Larson – “Towards Entrepreneurial, High-performance Cities”
12:00-12:30 Panel Discussion (Daubmann, Gramazio, Larson, Manferdini, Sharples, Verebes)
12:30-1:00 Closing Remarks (José Duarte and Branko Kolarevic)