Skip to content

Cross-Cultural Mixed Methods

Robert W. Schrauf (2016) Mixed Methods: Interviews, Surveys, and Cross-Cultural Comparisons.  Cambridge University Press.

Mixed methods research provides an especially sensitive and powerful way to make systematic cross-cultural comparisons, in which qualitative approaches give a window onto cultural meaning and the phenomenological ‘feel’ of social life, and quantitative methods facilitate hypothesis testing and sophisticated modelling of social and behavioural phenomena. This book addresses two fundamental questions in mixed methods cross-cultural research.  How are qualitative and quantitative cultural data integrated? and How are cross-cultural comparisons made with integrated data?  I answer the first question by developing a discourse-centered integrative framework that is based on the idea that discourse between persons is the fundamental form of cultural life, and that cross-cultural data is fundamentally linguistic and discursive.  I answer the second question by demonstrating methods for making between-groups comparisons in successive moments: first within methods (qualitative; quantitative) and second with the integrated data.  This website includes pages with materials corresponding to the major sections of the book.  These include: interactional interviews, surveys as maps, and cross-cultural variation.

Skip to toolbar