This is the last passion blog that I will write for the Rhetoric and Civic life course, and I find it only fitting if I take the time to go back to where it all began. 9 months ago, I walked into Dr. J’s classroom. It was my 4th official class of my college career. One of the first assignments we were asked to complete, was a civic engagement speech, a speech that would motivate the future development of my anti-fashion fashion blog. For my civic engagement speech, I discussed Photoshop, and the unrealistic expectations that it places on female beauty. To support my argument, I used a video entitled, Dove Evolution, which was created as a part of the Dove Real Beauty Workshop for Girls campaign. The video portrays how Photoshop works to visually enhance appearance to the point where the person being edited is no longer recognizable. (You can view the video below) The embedded rhetoric in this video is very purposeful in exposing marketers’ use of trickery to convince us that we are failing if we do not have flawless skin and breathtaking bodies. With growing numbers of eating disorders in the United States, Dove has done a fantastic job of advocating on the behalf of women, and one of their most spectacular catch phrases is “redefining beauty as perfectly imperfect.” Ultimately, this semester, I decided to work alongside Dove’s efforts to show that inner beauty, the only true beauty, comes from actions, not physical appearance.
For my anti-fashion fashion blog, each week, I chose a celebrity who used their fashion icon status to help others. Angelina Jolie, an elegant, tomboyish vampire (aka the Woman in Black), has performed more than enough charity work to make anyone speechless. Gabourey Sidibe is a celebrity inspiration who has taken the harassment she has received as a result of her weight and turned it into a reason to only grow more powerful and more confident with herself. She wears whatever she wants, when she wants. Demi Lovato uses nail polish on her pinky nail, as a part of a Dove campaign, to encourage anti-bullying efforts. Katy Perry used her fashionable singing voice to bring awareness to the domestic violence statistics plaguing this nation. Emma Watson shed her Harry Potter cloak, and has now become a major contributor to the gender equality initiative. Zendaya Coleman took the criticism she received over her dread locks and created a platform to speak out against racism, prejudices and assumptions. Nicole Kidman wore a pink bracelet, to a premiere of one of her movies, to support her mother’s breast cancer struggle. Pink posed naked to advocate for animals rights. Finally, Kellie Pickler shaved her head to support a friend going through chemotherapy. Each of these women is exceptionally beautiful. They are celebrities with amazing clothes and amazing make-up artists. However, whether I am analyzing Pink’s rocker fashion or Kellie Pickler’s country chic fashion, the only reason I see beauty is because of what lies beneath the clothes. These women have gone above and beyond their professions. They are not just another set of pretty faces to be photographed. They are women working to make a difference in this world. They go beyond skin deep beauty because they know there is so much more to this life.
Now is the time to come full circle. Dove’s most recent campaign was to have a door with two labelled sides, “Beautiful” and “Average.” They then filmed the doors, and determined the percentage of women who entered the “Average” door and the percentage of women who entered the “Beautiful” door. According to Dove, 96% of women entered the “Average” door, and Dove has now coined the hashtag “#ChooseBeautiful.” We are all beautiful in our own way and it is time for everyone to recognize that. So, who is my celebrity for the final week of this blog? I have decided to choose the girls in my blogging group as my “celebrity inspiration.” Each of you is absolutely amazing, and it is time to pass on the message that all girls are capable of choosing the “Beautiful” door. Helena, you are an amazing artist, and you are going to be an amazing teacher someday, inspiring the youth of America. Taylor, you are probably one of the most knowledgeable people in regards to horror movies and soundtracks, and you have created some of the best artwork I have ever seen. I have no doubt that your work will be showcased someday. Lisa, you are going to be a rockin’ food scientist, and I cannot wait to see the epic food progress you make. (cricket flour?) And finally, Lillian, you are an amazing musician and musical enthusiast. Also, it is so wonderful how connected you are to your culture. You are all beautiful, inside and out, and I ask you all to continue the fight to redefine beauty as perfectly imperfect.