Do corporations ever do something just because it is the right thing to do? I feel like every message our every good deed is really just a way to get us to trust a company more. A lot of these examples are obvious, like when CBS puts on one of their little CBS cares commercial on or when companies say part if the profits go to a charity. Some are a bit more hidden, like when a controversy comes out so a thousand public relations professionals are brought out. To me though, the biggest and most confusing example of a business teaming up with a charity is breast cancer awareness in the nfl.
Now the nfl is one of the most successful and watched form of entertainment in the country. But there viewers are almost entirely men. So what do you do when you aren’t captiolizing on half of the population. You try to appeal to women. That’s what this whole nfl breast cancer thing is about. Now the nfl does not raise money for breast cancer, they raise awareness. So basically what they are doing by wearing pink every Sunday in October is agreeing to share their thunder with breast cancer foundations in order to raise their own community reputation.
So everyone wins. The NFl raises its own self image by showing that even though they are men that they care about breast cancer. Even though breast cancer effects mostly women. More women will watch the nfl because of the positive message the put out. And breast cancer foundations win because they get free press. Now society as a whole benefits from this when little kids see their favorite players wearing pink. If these super tough alpha male professional athletes care about things as awful as cancer, then others will start to care more also.