From this comparative study, we can see the significant impact that media funding, ownership and culture have on the impact of reality TV. Culture is the driving force that shapes the category of reality TV, while other cultural elements, like individualism and collectivism further define the style of reality TV content.
Media owners choose to show reality shows that will use content that will appeal to the largest audience in order to drive up primetime ratings. They therefore use shows that reflect the culture of the country and will attract the most people to watch their show. Why use shows with content that is irrelevant to the people of a country?
The funding for the various media channels comes through the form of advertisements. Advertisers want to see their advertisements on air during primetime hours, surrounded by TV shows that will reach the largest audience. Meaning, they want the highest rated shows and the highest rated shows are those that are culturally relevant. Therefore, they choose to advertise around shows with relatable content.
While the content of a TV show may be the most prominent part of it, when we understand the culture of a country and the media funding and ownership behind it, we can better understand why certain genres of television shows are so different between countries, in this case, do different between Australia and India.