I’ve chosen to analyze some of Mitt Romney’s campaign ads for the 2012 election. With November quickly approaching, both the Romney and Obama campaigns are in full swing. This will be my first year voting, so I am considerably more interested in the election this year than I have been during the past. I’ve been doing research on both candidates, looking up their platforms, watching their speeches on Youtube, and reading or hearing about them in the news. However, the campaign ads these candidates and their staff flood the TV networks with have always stuck out to me.
Campaign ads are filled with rhetoric. For this reason, I think they are especially appropriate. The creators of the adds have to make great use of rhetoric in order to convince someone to vote for their candidate, all within a short 30-second time spot stuck between football games. By examining these ads closely, I’m sure I will learn a lot more about the rhetoric they use, now that I am looking for it, and techniques professionals use to send powerful messages.