Terry Etherton
The battle for public perception about “biotechnology in the barnyard” and animal agriculture is an interesting illustration of the use of “word play” or “verbal engineering” by anti-biotech activist groups. The intent? To misinform and scare consumers about biotechnology, science and our food production systems.
These “word sequences” are carefully engineered. The internet is awash in them!
Given the proliferation of junk science rhetoric on the internet, it seems like there is big business in scaring consumers. Continue reading “Verbal Engineering” – How to Mislead Consumers about Biotechnology