Draft Draft Draft

Civic Life Speech

 

Makeup is always endorsed by beautiful models, celebrities and famous, powerful women; which makes girls want to buy the products being sold. But what happens when that image completely changes, would you still buy the product? What if the makeup is now being endorsed by a drag queen, then would you buy it? (Possibly open with this question) MAC makeup took a spin on traditional endorsement by putting drag queens on the front lines of the make-up industry. This revolutionary line of makeup was titled “Viva Glam” in 1994. The face of Mac Viva Glam that opened the door for a diverse community and new take on advertisement is RuPaul, an extremely famous and beautiful drag queen. There is a stigma in our community today where people are still living in the past. They are scared of new things, scared of the unknown and extremely homophobic.

 

Many people in our society shied away from this product at first because they do not understand the image of the drag queen. People believe the images to be crude, or vulgar, when really its just trying to show a certain imagine that the world isn’t use to or isn’t quite ready for. MAC is trying to open the world to different communities and different perspectives. One of MAC AIDS fund’s main goals is to confront and bring awareness to the HIV/AIDS community and s link between poverty and HIV/AIDS. 100% of the proceeds from MAC Viva Glam products go to services to help people living with HIV/AIDS.

 

However, all the money that gets donated from the proceeds goes to many diverse organizations and services that help people living with HIV/AIDS. This is unique because many companies that have fundraising opportunities like this one keep the proceeds and put them towards foundations under their own brand name. Mac Viva Glam spreads out the donations throughout many different organizations. This maximizes the help and further spreads the awareness about their project.

 

So far, MAC AIDS foundation and Viva Glam have raised over $270 million just through the sales of the MAC Viva Glam lipsticks and Lip-glosses. At first, people shied away from the products but once more well known or “socially accepted” celebrities joined in, more people in the community became on board. The list of celebrities is already extensive, and ever growing. The list includes Lil’ Kim, Sir Elton John, Mary J. Bleige Christina Aguilera, Dita Von Teese, Boy George, Lady Gaga and many more.

 

Although this line of makeup may seem taboo because of the original marketing campaign, it has turned into one of the most successful and largest non-pharmaceutical donators in the nation.   This is a classic “don’t judge a book by it’s cover” situation. People were skeptical about the new line of makeup because of the faces that were promoting it. Until more, commonly known, celebrities started supporting the product, people did not want to partake in purchasing. Once it started to become more popular, more people came on board and supported the main cause behind a tube of lipstick.

 

tumblr_msx7a61Uwh1qgb5p1o1_500Screen Shot 2013-09-12 at 3.45.50 PMScreen Shot 2013-09-12 at 3.46.10 PM

 

Civic Life Draft

Makeup is always endorsed by beautiful models, celebrities and famous, powerful women; which makes girls want to buy the products being sold. But what happens when that image completely changes, would you still buy the product? What if the makeup is now being endorsed by a drag queen, then would you buy it? (Possibly open with this question) MAC makeup took a spin on traditional endorsement by putting drag queens on the front lines of the make-up industry. This revolutionary line of makeup was titled “Viva Glam” in 1994. The face of Mac Viva Glam that opened the door for a diverse community and new take on advertisement is RuPaul, an extremely famous and beautiful drag queen. There is a stigma in our community today where people are still living in the past. They are scared of new things, scared of the unknown and extremely homophobic.

  • A lot of people shy away from this product at first because they don’t understand the image of the drag queen
  • Some of the images could seem crude, or vulgar, when really its just trying to show a certain imagine that the world isn’t use to or isn’t quite ready for.
  • One of MAC AIDS fund’s main goals is to confront and bring awareness to the link between poverty and HIV/AIDS
  • 100% of the proceeds from MAC Viva Glam products go to services to help people living with HIV/AIDS.
  • The money goes to many diverse organizations and services that help people living with HIV/AIDS
  • So far, MAC AIDS foundation has raised over $270 million just through the sales of the MAC Viva Glam lipsticks and Lip glosses
  •  At first, people shied away from the products but once more well known or “socially accepted” celebrities joined in, more people in the community became on board
  • Now it has been endorsed by many different celebrities including Lil’ Kim, Sir Elton John, Mary J. Bleige Christina Aguilera, Dita Von Teese, Boy George, Lady Gaga and many more.

Although this line of makeup may seem taboo because of the original marketing campaign, it has turned into one of the most successful and largest non-pharmaceutical donators in the nation.   This is a classic “don’t judge a book by it’s cover” situation. People were skeptical about the new line of makeup because of the faces that were promoting it. Until more, commonly known, celebrities started supporting the product, people did not want to partake in purchasing. Once it started to become more popular, more people came on board and supported the main cause behind a tube of lipstick.

tumblr_msx7a61Uwh1qgb5p1o1_500

Civic Life Speech

I think I want to Interview my Grandpa, or Saba as I call him. He has done a lot in is his life that is worth sharing especially a lot of Civic organizations that he has been the head of or stood behind. And also how he ties his personal and religious beliefs into his work

 

 

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