Category Archives: Design Methods

Design of Systems

When designing a system, it is best to start by asking a few basic questions such as “what is the system in this particular scenario,” “what is the goal of the system,” and “what is the surrounding environment of the … Continue reading

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Service Systems

In many cases, service systems are designed in order to provide a ready solution to a problem via different locations.  A service system is defined as “a configuration of technology and organizational networks designed to deliver services that satisfy the needs, wants, … Continue reading

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Benchmarking

Benchmarking is the process of comparing one product to the other leading products on the market.  Companies constantly benchmark in order to know where they stand compared to the competition.  Benchmarking drives production and design; if there was no competition … Continue reading

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Concept Testing

There are a few main ways by which a company can test a concept to see if it will be successful on the market.  Through “field surveys, personal interviews and focus groups,” the company can determine if the designed product … Continue reading

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Consumer Needs

Consumer needs mainly depend on the person and the item they are buying.  It can be defined as “a consumer’s desire for a product category’s specific benefit on a functional or emotional level during a specific time or situation” (24kmarketing).  … Continue reading

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Innovation / Concept Generation

Contrary to popular opinion, the first step in the innovation process is to define the problem at hand.  Of course it seems easy just to dive into the creation of viable solutions, but it is always important to define the … Continue reading

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