If we take a look at at world map of same sex marriage, we can see how progressive western Europe has been. But there is one country on the map that has not had the same progression.
Since 1890 in Italy, for both males and females homosexuality has been legal, but same-sex couples and households are not eligible for the same legal protections available to opposite-sex couples. Although discrimination regarding sexual orientation in employment has been banned since 2003, no other anti-discrimination laws regarding sexual orientation have been enacted yet. This is largely due to the influence of the Catholic Church in Italy. The church has been strict with its laws concerning homosexuality. Even though Pope Francis has made efforts to reform the church and make it more open, saying that the church should support gay families, he has encountered resistance from some traditionalists. With the issue of gay marriage being talked about all over the world, a new campaign has been launched in Italy to get the conversation started in their country. CondividiLove is an internet campaign on Facebook, Youtube, and website. The name translated into english means “share love” and that is the main goal of this campaign.
This video features couples, gay and straight, embracing and showing their love with their arms and shoulders creating a heart. The video was also turned into posters that made their way to tumblr.
Tumblr has a pretty substantial LGBTQ+ community and so photos and campaigns like this tend to get many “notes”: similar to likes, shares and comments on facebook. Tumblr’s format allows for users to blog anonymously and customise their blogs to their tastes and I think this is why many people in the LGBTQ+ community has found refuge in it. The users of the site consider themselves proactive for the most part with many issues like gay marriage, gender equality and racial issues.
One of the issues that several tumblr users brought up was that all the couples featured were white. The popular of Italy is largely white and the campaign was for the citizens there. A user spoke on behalf of this issue:
Not everywhere is as mixed as North America. You go to places like Japan and it would be really weird to see a white person in their ad, it’s no different for places like Italy and Germany where people are mostly white. In North American we seem to have a decently even mix in a lot of areas so it’s a little off-putting when there’s only a certain race -generally all white people- depicted, where it’s completely normal and would appear really strange otherwise for other countries. Like you wouldn’t go to China and demand they show white people in their ads there, so why would you do the same for a country that has very few PoC compared to it’s population?
One Italian user was very upset about that someone brought up the race issue.
Seriously, I am Italian, and FUCK YOU. Our country has huge problems with homophobia, there isn’t even one single law to protect homosexuals. Most European countries have legalized marriage and adoption (or at least talked about it), but not Italy. The Catholic community does everything they can to block the law against homophobia. Last month, a 14 years-old killed himself because he was gay. You have no idea how much that kind of thing matters in Italy, all you can fucking do is whine about Tumblr about the fact that they are all white. Yes, in Italy the majority of the population is indeed white. Not the rest of the world is like fucking North America.
I think this users harsh reaction shows just how important campaigns like this are to the citizens of Italy. It brings issues like gay marriage into the spotlight so that conversations can be opened up. Hopefully the CondividiLove campaign will continue to grow and will aid in allowing for more gay rights in Italy.