Marco Marco: Going Against the Heteronormative Grain

Marco Marco has been a buzz word in the fashion industry since his beginning in 2000. Having styled movie stars and pop artists, the brand Marco Marco enjoys making a big statement and utilizing pop icons to display extravagant pieces of fashion that has redefined modern fashion. The start of its fame began in 2013 when a video of the Collection 2 Runway was posted on Youtube. The fashion show launched a social media craze when the show began and the models were not slender female models and hyper masculine male models, but actually drag queens and transgender women modeling the dresses and gay men, thicker models, “vogue-ers”, and transgender men modeling the underwear and hoodies.

Marco Marco is renowned for his use of geometric shape, neon color, and form fitting clothing. His clothes, unlike the haute couture brands of modern fashion, are made specifically for the personalities wearing them; meaning each garment fits perfectly with the style and body shape of the model wearing it.  Yes, all fashion runway clothes are made to fit their models, but Marco Marco makes it apparent that with his clothing he is trying to emulate the personality of the model. For example during an interview with The Huffington Post Marco himself said the following about what started his whole perspective in fashion and the use of non-traditional models, “There is a (drag) queen named Vicky Vox… All I wanted was for her to open the first show, and when she said yes, that was the first seed… It’s also nice to give credence to a social group that doesn’t get the appropriate type of attention they (drag queens) deserve. I wanted a legitimate opportunity for my friends to show the world what being a ‘bad ass bitch’ is really about.” Through his experience of watching Vicky perform he became inspired by what she does daily: perform. The bright lights and atmosphere of where he saw her perform became an inspiration for him and he knew he had to make a clothing line inspired by it starring her as the entrance look. Marco Marco succeeded in combining his style with the character of an LGBTQ+ icon from the beginning of his show when he styled Vicky in a beautiful robe and bathing suit that she would wear off the runway as her character.

The use of LGBTQ+ models in Marco Marco’s runways makes a giant statement on heteronormativity. Utilizing models who aren’t all the same shape and size pushes the boundaries of what his fashion can do. He is making a statement on what fashion and gender is when he styles drag queens and transgender women in extravagantly colorful gowns and masculine and feminine gay men in underwear with full faces of makeup. For the aforementioned reasons, Marco Marco’s playfulness with the gender binary and the normativity of feminine women and masculine men in the fashion world has revolutionized the fashion world and redefined what is “normal” in fashion today.

 

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