Burger King is a well-known fast food chain that many people from around the world choose to dine at. It is very common to open your phone, a device that we all have glued to our fingertips at any time of the day, to find that all social media platforms are saturated with fast food companies continuously advertising their newest products to the world. Each in their own way, they offer a new and exciting method of convincing society to try their greasy and convenient meal. Most, if not all, of these corporations appeal to the realistic American lifestyle by portraying the commonplace that desirable meals are both cheap on the wallet and easy to get to.
In this particular ad, Burger King is displaying their readiness and availability to serve their customers. This is a commonplace that almost any American can strongly relate to considering the bustling atmosphere that our society practices. Not only are they enticing their loyal customers, but they are also appealing to children through their fairytale influence. The three small words placed in the corner of the ad (It’s Another Story) directly relate to the shown scene from a very well-known fairytale. Burger King is establishing the idea that their food can produce an entire story that brings life to each of our childish sides. The image on its own is enticing because princess Rapunzel has seemingly requested Burger King, of all things, during her imprisonment in the tower. By providing this image in particular, the consumers are able to feel a sense of nostalgia regarding a movie they probably watched as children. Burger King is showing their consumers that their products are worth buying, and they do so through an image that almost anyone can relate to from their childhood. There is the commonplace of food being enjoyable, magical even, and partnered with the claim that Burger King and their products can bring a fairytale-like story to the consumers’ life draws in the attention of its viewers.
This is a neat ad and I think you explained why it works really well. The ad is definitely playing on the pathos side of argument by using the nostalgia of Rapunzel, but also the ad just pops out cause of the different art style and colors. I’d be curious in knowing when this ad launched and how successful it was, considering it is playing on the nostalgia of Rapunzel it is probably pretty knew but whether it came out with the animated Rapunzel movie would be interesting to know.
I like how the ad played on peoples love for fairytales by using Rapunzel. Aside from that, your analyzation of the ad is very composed and organized. Talking about how this simple ad isn’t that simple and why it pertains to audiences using pathos and commonplace.