What are key similarities and differences between internal and external OD practitioners in the assessment and feedback phase (250–400 words)?
Perhaps the most stark difference between internal and external OD practitioners in this phase is due to their position in relation to the organization. Internal practitioners are more likely to have a better understanding of the organization, its politics, and the various relational functions and considerations that have bearing on assessment and feedback. In addition, they are likely to have pre-existing rapport with the organization and the stakeholders involved, as well as a better understanding on the organization culture and processes.
An external practitioner is going to be a bit more “fresh” in these dimensions, and so is going to have to put more effort into understanding the nuances of the organization and building relationships with the stakeholders and personnel involved. Additionally, they may not know the best way to gather data right away, or what to measure as the most relevant and pertinent aspects of the organization. However, they do have the “clean slate” advantage in some ways, as they are able to bring an outsiders’ perspective and may be able to avoid organizational bias. They also have the added credibility boost of an expert coming in. A fish is not aware of the water it swims in, after all.
An external practitioner is also less likely to experience fallout based on the feedback process – an internal practitioner can be adversely affected down the road by someone who didn’t like what they had to say.
Internal practitioners have the organization’s resources at their disposal, and have stronger communication channels to enact a faster process; however, being “plugged into” the organization can also compete for time, as they have to juggle the change effort with their other work responsibilities; this can also create conflicts of roles and interests. However, they are also more able to tailor their efforts to the culture and best fit for the organization.
External practitioners have a bit more difficulty getting into an organization as far as communication, trust, and reach, but they do have an advantage in exhibiting competencies and being able to have the outsider role of creating a change effort without the trappings of being part of the organization.
Both types of practitioners have to invest in building rapport, though, and either building or demonstrating their competencies to gain a perception of expertise and a sense trust in their effort. Both can have other responsibilities and projects vying for their time as well.