Month: September 2021

Unit One Civic Artifact Rough Outline

Topic: Civic Engagement 

Purpose: To legitimize the issue of climate change and call attention to the importance of choosing leaders who will deal with global issues properly

Thesis Statement: Patagonia’s tag campaign legitimizes the issue of climate change by calling the public to attend to the issues of leadership through the use of intrinsic proofs and commonplaces.

Introduction

Attention Strategy:  Garner the audience’s attention using specific words/languages to emphasize the importance, just as the artifact does; potentially tell an anecdote about using swear words and how as children, we are taught not to use them unless we want to be penalized or unless the person deserves it

Orienting Material: explain what climate change is using relevant and current examples of what is going on in the world (polar bears, icecaps/bergs, etc.) 

Preview: overview of how I will be discussing the emotion behind the wording, how voting is a commonplace amongst adult citizens, and the 2020 election and Patagonia’s stance on climate change policies

Body

A. The use of intrinsic proofs in Patagonia’s campaign aid in identifying with the audience and creating a sense of relevance in the audience’s lives.

  • Ethos
    • Patagonia is a well-established brand that sells outdoor clothing (knowledgable about the environment)
  • Pathos
    • Choice of wording (calling out the people who choose to ignore the issues of climate change)

B. The tags created by Patagonia establish a commonplace that all adult Americans share: the power to vote.

  • the U.S.’s ideals are surrounded by one idea: freedom (to vote)
  • the idea of political parties isn’t relevant, but Patagonia is trying to bring everyone together despite any differing issues (simply calling out any political leader who ignores climate change)

C. Kairotic Moment

  • 2020 election – call for action against those who have policies that do not combat (or help to combat) climate change
  • 2020 election was predicted to be one of the largest elections that brought out the most participation (encouraged people to go do their civic duty and vote)

 Conclusion

Summary Statement – Patagonia chose to employ certain devices to evoke a reaction out of the citizens and prove to them the importance of climate change and leadership during times of increasing need (need for policies that will combat modern issues)

Concluding Remark – relate the current climate change issues to how important this issue is going to be for our children, grandchildren, etc. and use vivid imagery to compare how life was for us growing up versus how it will be when they are growing up, if they even have a childhood