In 2012 Reebok posted this ad:

This ad was taken down almost immediately after harsh customer complaints. The ad itself is targeting people who workout, but the company put the priorities of people and their consumers in the wrong order. Of all the things they could have put they suggested cheating on your significant other over skipping a rep while working out. Just about anyone can say what is wrong with that. The ad itself in terms of audience is in the right field, Reebok(owned by Adidas) is a sports associated brand. The brand is known for being used in the gym, so the way the ad targets that audience is not too far off.  The persuasion appeals of the ad is trying to suggest a workout lifestyle kind of situation. It would work if it did not suggest that cheating on your significant other is better than cheating on your workout. The appeal falls flat when it suggests that working out is more important than your lover, and that it should be prioritized above your lover. Most gym people do have working out pretty high on their list of priorities, but even they know that somethings are more important than lifting and gym life. Next, the visuals of the ad are not bad at all, the colors direct your eyes to the Reebok symbol on the athletic man. The visuals cleverly have you associate Reebok with muscle or just gym life. The font for the text has an impact and almost gritty feel that helps with the association of Reebok and strength(with the lines for the letters being rigid). The ad itself based off of the two appeals so far could have probably succeeded if it did not have the part about cheating on your lover over cheating on a workout. Most athletic and gym based clothing companies are usually very successful with their advertising, but usually there is always one ad that slips through and causes some discourse. Ironically however, the ad is designed very well based off of the fields I listed earlier, but the text alone just throws the entire thing off. The text just completely ruins the whole ad and what it was going for because of the message it gives. The message of the ad could have been anything else and it would have been better than what they went with, yet they went with cheating on your lover.