essay draft:
Plastic bags kill! Nobody wants to be a murderer or responsible for the death of any animals or living things. This is a common theme in many sustainability promoting ads or content. They often enforce the idea that our actions are impacting animals and places beyond us and that we need to stop or change these habits in order to save these things. There are many artifacts out there today that try to bring awareness to the climate crisis and call for action, but they all do it through different ways. The two civic artifacts that I am analyzing both place blame on the consumer, use an interpersonal lens, and tackle multiple United Nations Sustainable Development Goals.
An interesting concept with both of these artifacts is that they attempt to make the consumer feel guilty for using their product. The first artifact makes it appear like you are strangling an animal after your most recent purchase while the second artifact has the appearance of destroying South America as you take a paper towel. They both attempt to use pathos to make you feel guilty for the decision you are making or have made. They both make the consumer feel shame for contributing to the problem and potentially cause them to stop doing this specific action. It is also interesting to note that it does not appear that either of these objects exist in real life ($BBDOAsia). It seems like they were both just created as ads to promote sustainability but were not actually implemented in real life (seanblake96).
Another similarity between these two artifacts is their use of an interpersonal lens to connect with the viewer. In the first artifact, a bag is used to show the killing of animals by plastic and this everyday object is something most people can relate to. Not just that, but if this object existed in real life, it would force the holder to be involved with the message. It could potentially go beyond just a visual artifact, but make the consumer interact with it and look like they are actually strangling and killing an animal. The second artifact connects with the viewer through its use of paper towels. Most people have used a paper towel at some point in their life and can personally relate to this image of pulling a paper towel and decreasing the amount left. Just like the plastic bag artifact, if this one existed in real life it would go even farther as it would force the person to pull out a paper towel and actively contribute to the destruction of trees or choose a different way to dry their hands. Both these artifacts are able to connect with the viewer with just a photo, but could become even more interpersonal if they existed in real life. This idea of forcing the person to physically interact and be blamed for these issues often makes them seem much more personal and can cause a higher motivation for change among common people.
The UN’s SDGs were a universal call to end climate change, poverty, and overall provide a better world for everyone (Sustainable Development). There are seventeen total goals that try to bring all major issues to a resolution and solve the biggest issues first. They also acknowledge that all these issues are intertwined and can not be fixed without solving the others as well. Both of the artifacts that I am analyzing both fit the goal of life on land. The first one obviously shows the death of a duck and how plastic bags contribute to this problem. The second one is referencing the destruction of forests and trees for the production of paper. They both are showing the depletion of these living organisms and how they need something to happen if we want to keep alive. Both artifacts also deal with the goal of responsible consumption and production. They both are showing how people in general are too careless with their daily purchases and waste and do not realize how much they are truly consuming and in turn causing to be produced. The first artifact deals with the whole concept of shopping and how large corporations are contributing to the climate crisis and by supporting them, it is just like supporting the climate crises. This forces the consumer to think about better ways to consume and find places that use more ecologically friendly ways to produce. The second artifact shows the consumption of paper towels and how this seemingly inconsequential waste object actually has a large impact on the world and its environment. It forces people to think about how often they use these disposable paper towels that are forcing trees to be cut down and subsequently forcing forests in South Africa to be destroyed. Both artifacts could also probably be associated with the climate action goal. They both seem to be calling for a change in some way by demonstrating what is currently happening with current conditions. They indirectly imply that these things are not good and things need to be done in order to change this. Now unlike the second artifact, it seems like the first also can be included in the goal of life below land with the turtle bag. This just goes beyond the second artifact to include even more SDGs and attempt to promote sustainability in even more aspects.
In terms of differences, these artifacts have theirs as well. The first artifact makes their point very clear and states in a large font on the bag how this economic choice is causing the death of animals. The paper towel dispenser on the other hand is not as straightforward and only includes a small font up top that suggests saving paper can also save the planet. The first artifact also uses a more gruesome and depressing image to grab attention. While the second artifact also symbolized the destruction and death of forests, the first artifact is much more graphic and shows a goose with its neck snapped. Something that the second artifact does differently however is use a temporal lense to convey its message. It implies the passage of time as the green disappears and the paper towels are used. This is replaced with black which signifies the emptiness and darkness that comes as more paper is used and the trees are killed. It shows how over time, the problem only gets worse and the consequences could be devastating.
*this is a very early draft and I clearly haven’t even written a conclusion, yet it is a lot further along than I was earlier
speech outline:
intro
explain how everyone uses paper towels
temporal lense
use of green and then black
commonplace of “green” and symbolism of black
interpersonal lense (a literal hand pulling the paper towels)
is from a “credible” source WWF
shaped like South America
artistic lense yet the object does not actually exist in real life, it is only an ad
UN SDGs
Thank You